Collaboration includes co-branded putters, headcovers, apparel, and more!
CRESWELL, OR and ORRVILLE, Ohio – L.A.B. Golf, renowned for pioneering Lie Angle Balance (L.A.B.) technology in putting, and Uncrustables®, the iconic brand known for its beloved crustless sandwiches, today announced a one-of-a-kind collaboration bringing together two of golf’s most talked about brands.
Dubbed “A Match Made at The Turn,” the limited-edition collection features custom VZN.1i, DF3i, and OZ.1i putters alongside matching headcovers, apparel, towels, divot tools, and ball markers. Products from the collection will arrive in a premium box designed to look like the iconic Uncrustables® packaging.
Golfers have a well-documented obsession with Uncrustables® as the ultimate mid-round snack. At the same time, L.A.B. Golf has taken over professional and amateur bags alike with their Lie Angle Balance technology that ensures every putt starts on its intended line and rolls as smooth as peanut butter.
“We wanted to create something that speaks directly to the culture of the modern golfer,” said L.A.B. Golf Chief Marketing Officer Ryan Evert. “We’ve brought these two cult-favorites together for a limited-edition drop that celebrates the perfect round, combining the most forgiving technology in golf with the most reliable snack in the game.”
To celebrate the launch, Uncrustables® will be activating on site at the upcoming American Century Championship at Edgewood Tahoe Golf Course in Lake Tahoe. The team will be handing out an assortment of co-branded headcovers, divot tools, and ball markers to players and fans at the event.
“We know that golfers are passionate about their putters and the snacks that fuel them,” said Uncrustables® Director of Marketing, Chris Achenbach. “This collection reflects the confidence and joy that Uncrustables and L.A.B. Golf bring to the course.”
The collection is available now and in limited quantities through L.A.B. Golf’s official website. The partnership was brokered by Brand Central, licensing agent for The J.M. Smucker Company. For more information on the collaboration or to purchase items from the collection, visit https://labgolf.com/pages/uncrustables.
About L.A.B. Golf
Rolling a golf ball into a hole shouldn’t be complicated. Yet for golfers around the world, putting is the most challenging part of the game. L.A.B. Golf was created to simplify things. Headquartered in Creswell, Oregon, L.A.B. Golf has developed patented Lie Angle Balance technology that eliminates putter head torque, helping golfers of all levels putt more consistently. The company has experienced rapid growth driven by word-of-mouth advocacy, professional adoption, and a relentless focus on quality and craftsmanship. For more information, visit labgolf.com.
About The J. M. Smucker Co.
At The J.M. Smucker Co., it is our privilege to make food people and pets love by offering a diverse family of brands available across North America. We are proud to lead in the coffee, peanut butter, fruit spreads, frozen handheld, sweet baked goods, dog snacks and cat food categories by offering brands consumers trust for themselves and their families each day including Folgers®, Dunkin’®, Café Bustelo®, Jif®, Uncrustables®, Smucker’s®, Hostess®, Milk-Bone® and Meow Mix®. Through our unwavering commitment to producing high quality products, operating responsibly and ethically and delivering on our Purpose, we will continue to grow our business while making a positive impact on society. For more information, please visit jmsmucker.com.
About Brand Central LLC
Brand Central LLC is an award-winning and Top 10 Globally Ranked Brand Consultancy and Licensing Agency headquartered in Los Angeles, with seven offices nationwide. We provide comprehensive, end-to-end business solutions in brand extensions, manufacturer representation, and creative services. Our team is made up of industry-leading experts with deep experience across licensing, retail, manufacturing, and brand strategy—uniquely positioned to drive innovation, unlock brand potential, and generate substantial revenue for our clients.
Brand Central proudly represents some of the world’s most iconic and recognizable brands, including Mars Wrigley (M&M’s, Skittles, Starburst, Twix, Snickers), Kraft Heinz (Heinz, Jell-O, Kraft Mac & Cheese, Oscar Mayer, Kool-Aid), The J.M. Smucker Co. (Smucker’s, Uncrustables, Folgers, Jif, Milk-Bone, Meow Mix), Bimbo Bakeries (Entenmann’s, Thomas’, Little Bites), Tapatío Hot Sauce, Calypso Lemonade and many more.
Explore clients, capabilities, and success stories at www.brandcentral.com and follow along on LinkedIn @brandcentral.
Media Contact
Mark Yasak
LAB@TheBrandAmp.com
(630) 525-1593
