Upper Arlington, OH – Golf Course Technology Reviews, the leading online resource for comprehensive and independent reviews of golf course technology, is pleased to announce the release of The Tech Caddie podcast episode about the tee time controversy at the City of Los Angeles golf courses. The podcast can be viewed HERE and on YouTube, Spotify and Apple.
In this episode of the Tech Caddie podcast, Mike Hendrix speaks with Kevin Fitzgerald, the Assistant Director of Public Affairs for the Southern California Golf Association, about the controversy surrounding tee time access for municipal golfers in Los Angeles. Included is the TikTok video from Dave Fink which helped expose the gray market on the KaKao app, used by hundreds of golfers to score the best tee times available at the LA City municipal golf courses. Aaron Gleason from Golf Geek Software, discussed their solution called FairPlay Guardian, which uses machine learning to detect fraudulent activity in tee time bookings. Matt Holder from Loop Golf emphasized the need for operators to understand the pricing pressure and revenue management opportunities in the golf industry.
Takeaways
- Golf Geek’s FairPlay Guardian uses machine learning to identify fraudulent tee time bookings and alerts operators to investigate further.
- A class action lawsuit has been filed against the city of Los Angeles for breach of implied contract and breach of the public trust by Plaintiffs JONGSEO LEE aka JOSEPH LEE, MINKYOUNG KIM, MYUNGHEE BYUN, MIN JUNG LEE, AND SONIA ELENA AHN, as individuals and on behalf of all others similarly situated
- There is a high demand for golf in Los Angeles, but a limited supply of tee times, leading to difficulties in getting reservations.
- A gray market has emerged, where entities buy tee times and resell them at a markup, causing frustration among golfers.
- Anticipated policy changes, such as implementing non-refundable deposits, may help address the issue of tee time availability and the gray market. Reselling of tee times is a problem in the LA city golf courses, highlighting the need for solutions to detect and prevent fraudulent activity.
- Proper pricing of golf inventory can help prevent the emergence of a reseller market.
This episode of The Tech Caddie runs for 54 minutes and is in video form on YouTube and Spotify and audio only on Apple Podcasts.
About Golf Course Technology Reviews:
Golf Course Technology Reviews (GCTR) is the leading online resource for independent and comprehensive reviews of golf course technology. GCTR is presented by Permanent Tee Times. It’s important to note, all Articles, Buying Guides and Podcast Episodes produced by Golf Course Technology Reviews (GCTR) are not paid for content. Our team of expert and technology client reviewers provides in-depth analysis and unbiased opinions on a wide range of products and services, from tee sheets and point-of-sale systems to golf cart fleet management technology and golf course apps. GCTR helps golf course operators make informed decisions about their technology purchases and enhance their overall golf operations experience.
Visit Golf Course Technology Reviews online at https://www.golfcoursetechnologyreviews.org
