CRESWELL, OR — Ever since L.A.B. Golf launched its first putter, Directed Force, golfers have been asking the company if it could make it “less weird.”
DF3 is that putter. The company reimagined the shape of the original Lie Angle Balanced putter to make DF3 smaller and sleeker while honoring the shape of the putter that started it all.
“The typical experience with DF 2.1 has been for a golfer to look at it and think, ‘I could never use that,’” says L.A.B. Golf CEO Sam Hahn. “But then golfers try it, see their putting improve, and after a few weeks or months they wonder why they would use anything else.”
“With DF3, we refined every aspect of the design,” Hahn says. “DF3 is quite a bit smaller, but because of all we’ve learned about building Lie Angle Balanced putters over the years, we were able to maintain almost all of the forgiveness and stability that makes DF 2.1 the easiest-to-use putter in the game.”
Like L.A.B. Golf’s larger DF 2.1 putter, DF3 is “fully automatic.” That means golfers will get the full experience of DF3 wanting to guide itself on the correct path on the way back and through. This is possible thanks to L.A.B. Golf’s patented Lie Angle Balance technology. The technology creates true zero-torque putters that stay square by themselves. Golfers can trust that L.A.B. Golf putters will return to square without any need for manipulation.
Despite not paying professionals to use its putters, L.A.B. Golf has earned multiple wins on each of golf’s leading tours including the PGA Tour, LIV Golf, and the Korn Ferry Tour. These wins validate L.A.B. Golf’s claims that its Lie Angle Balance technology makes putting simpler and more fun for golfers of all abilities.
One aspect of the DF3 design that adds fun and utility is the DF3’s “Gimme Getter.” It’s a golf ball-shaped cutout on the rear of the putter that is designed to retrieve a golf ball when a golfer presses it onto a golf ball.
“Our best-selling MEZZ.1 and MEZZ.1 Max putters don’t have a ball scoop, and many of our customers wrote in and said they wish they had one,” Hahn continued. “The ‘Gimme Getter’ function isn’t our original idea, but we love the way it works and glad we could bring it to DF3.”
DF3 AVAILABILITY
DF3 will be available in two models: DF3 Stock ($449) and DF3 Custom ($559). The putters are available at labgolf.com and at golf retailers across the world including PGA Tour SuperStore, Golf Galaxy, Golf Town, and Club Champion.
With DF3 Custom, golfers will be able to choose from standard-length or counterbalanced models in eight different colors: black, red, blue, cappuccino, platinum, pink, green, and orange. Like all L.A.B. Golf custom putters, the company offers a wide range of grip and upgrade shaft options.
DF3 Custom also comes with the choice of 33 different alignment markings and can be customized to standard, heavy, or light head weights.
ArmLock and Broomstick versions of DF3 are expected in Early Spring 2024.
ABOUT
Rolling a golf ball into a hole shouldn’t be complicated. Yet for golfers around the world, putting is the most challenging part of the game. L.A.B. Golf was created to simplify things. The company believes it’s possible for all golfers to be excited about putting.
For more information on L.A.B. Golf, visit labgolf.com. For media inquiries, email Zak Kozuchowski of Rooted Solutions at zak@rootedsolutions.co, or call (804) 424-0316.
