CRESWELL, OR – L.A.B. Golf, renowned for pioneering Lie Angle Balance (L.A.B.) technology in putting, today introduced its latest innovation in the putter category— OZ.1i HS. HS, short for “Heel Shaft,” is the result of several years of research and development dedicated to combining L.A.B. technology with a heel-shafted putter.
“Lie Angle Balance is so much more than where the shaft goes into the head, and golfers are going to feel that when they try OZ.1i HS,” said L.A.B. Golf CEO Sam Hahn. “It looks a lot like a traditional putter, but it performs like a L.A.B. This is a huge step toward our mission of helping every golfer putt better.”
OZ.1i HS features the same aluminum body mechanically bonded to a fly-milled stainless steel insert as found in the OZ.1i. To maintain Lie Angle Balance, the shaft of the OZ.1i HS is connected to the head with a proprietary aluminum riser. This riser is available in ten different configurations, ranging from 65 to 74 degrees, allowing OZ.1i HS to be customized to each golfer’s preferred lie angle.
“Designing a heel-shafted putter that stays balanced to the lie angle presented us with a unique challenge,” said Brian Parks, vice president of engineering. “The result is our custom, proprietary aluminum riser, a key feature of the OZ.1i HS that lets us offer multiple lie angles without compromising the signature feel and balance golfers expect from every L.A.B. putter.”
The Custom version of OZ.1i HS includes L.A.B. Golf’s industry-leading customization offerings. In addition to the lie angle, golfers can select their preferred length, head weight, head color, riser color, alignment marking, shaft, shaft lean, and grip, ensuring that each putter is tailored to the individual.
As with all L.A.B. putters, every OZ.1i HS is hand-balanced and assembled, passing through up to 10 different stages of craftsmanship before reaching the end of the production process.
OZ.1i HS is available now at www.labgolf.com and at authorized retailers. The Stock model is available for $499, with Custom versions starting at $599. Golfers can explore all options through L.A.B. Golf’s official website.
About L.A.B. Golf
Rolling a golf ball into a hole shouldn’t be complicated. Yet for golfers around the world, putting is the most challenging part of the game. L.A.B. Golf was created to simplify things. The company believes it’s possible for all golfers to be excited about putting.
For more information on L.A.B. Golf, visit labgolf.com.
Media Inquiries
Mark Yasak
LAB@TheBrandAmp.com
(630) 525-1593
