Partnership includes limited-edition L.A.B. putter designed in collaboration with UNDERRATED Golf Founder Stephen Curry
CRESWELL, OR and SAN FRANCISCO, CA – L.A.B. Golf, renowned for pioneering Lie Angle Balance (L.A.B.) technology in putting, today announced a strategic partnership with UNDERRATED Golf for the 2026 season of the UNDERRATED Golf Tour (UGT). This collaboration aims to enhance player development and engagement within the junior golf community.
The partnership will extend across six tour stops, including the prestigious Curry Cup set for this September at Bethpage Black in Farmingdale, NY. A core component of the collaboration involves L.A.B. Golf providing custom-fitted putters to all U.S.-based UGT players, as well as the top four EU players (two boys, two girls).
“We are thrilled to join forces with UNDERRATED Golf for the 2026 season,” said L.A.B. Golf CEO Robert Johnson. “This partnership isn’t just about providing these athletes with game-changing equipment; it’s about fostering talent, inspiring a new generation of golfers, and elevating the game of golf as a whole.”
Beyond equipment provision, the partnership will introduce a limited-edition putter, designed through a unique collaboration between L.A.B. Golf, UNDERRATED Golf and Stephen Curry. This special release will be complemented by collaborative social media content across both brands’ channels, designed to engage fans and highlight UGT’s rising stars. On-site activations and branded signage will also be prominent throughout the tour.
“From day one, UNDERRATED Golf has been about creating real access and real opportunity for young athletes who deserve to be seen and supported,” said Jason Richards, Athletic Operations Director for the UNDERRATED Golf Tour. “Partnering with L.A.B. Golf allows us to bring that to life in a tangible way, giving our players best-in-class equipment while continuing to invest in their growth both on and off the course. It’s the kind of collaboration that helps move the game forward and opens doors for the next generation.”
Built on the belief that what happens off the course matters just as much as what happens on it, the UNDERRATED Golf Tour is the only platform of its kind in junior sports. The tour combines elite competition with a structural commitment to equity, access and opportunity for junior athletes who need it most.
This alliance between L.A.B. Golf and UNDERRATED Golf signifies a shared vision for fostering excellence and accessibility in junior golf, providing tangible support and visibility for the sport’s next generation.
For more details on the partnership, UNDERRATED Golf, and L.A.B. Golf’s Lie Angle Balance technology, please visit www.underrated.golf and www.labgolf.com.
About L.A.B. Golf
Rolling a golf ball into a hole shouldn’t be complicated. Yet for golfers around the world, putting is the most challenging part of the game. L.A.B. Golf was created to simplify things. The company believes it’s possible for all golfers to be excited about putting.
For more information on L.A.B. Golf, visit labgolf.com.
About UNDERRATED Golf
UNDERRATED Golf, established by Stephen Curry in 2022, is a purpose-driven platform committed to expanding equity, access and opportunity in the game of golf for student-athletes from underrepresented communities and female players. Inspired by Curry’s own journey as an overlooked athlete, the initiative celebrates the underdog while working to level the playing field in a sport where opportunity has historically been limited. Through a competitive junior golf tour, mentorship programming and career development initiatives, UNDERRATED Golf provides talented young golfers with a national stage to gain exposure, build meaningful connections and unlock pathways to success on and off the course. For more information, please visit www.underrated.golf, and connect on social media via Instagram, Twitter and Facebook.
Media Contacts:
L.A.B. Golf
Mark Yasak
LAB@TheBrandAmp.com
UNDERRATED Golf
Tom Dietz
tom@midnight-dawn.com
