SEOUL, South Korea. – LAON SWING CRAFT, the dedicated golf solutions brand of LAON PEOPLE, a leading AI vision solutions company, announced today that it will participate in the 2026 PGA Show, further strengthening its global market presence. This marks the third consecutive year that LAON SWING CRAFT will exhibit at the world’s largest golf industry trade show.
At the event, LAON SWING CRAFT will showcase its latest AI-powered golf solutions, Swing EZ and VTrack, at Booth #1201.
Swing EZ is the world’s only fully integrated AI golf training solution, combining swing diagnosis and shot training into a single platform to deliver a data-driven and immersive training experience.
Key Features of Swing EZ Introduced at the 2026 PGA Show
AI Pose Coach
The AI Pose Coach analyzes a golfer’s swing by dividing it into eight distinct motion stages, accurately identifying technical issues. Based on this analysis, the system automatically generates personalized lesson content, allowing users to train independently without the need for a professional coach. Through real-time AI interaction, golfers can efficiently correct their swing mechanics and improve consistency.
AI Shot Coach
Built on a high-quality Unity 6–based golf simulator, the AI Shot Coach offers dedicated practice environments for short game, approach shots, and putting. Game-style mission content enables golfers to practice a wide variety of real-world shot scenarios, helping users reduce scores and improve on-course performance through practical, repeatable training.
Through Swing EZ, golfers worldwide can accurately diagnose and simultaneously improve both swing mechanics and shot execution using a single AI-powered solution—setting a new standard for modern golf training.
Alongside SWING EZ, LAON SWING CRAFT will also present VTrack, a ceiling-mounted launch monitor that precisely measures and analyzes ball and club data without the use of markers or stickers. Designed for easy installation and operation, VTrack delivers highly reliable performance data and is already being sold in key markets including the United States, Canada, and Australia, where its product competitiveness has been widely recognized.
“Participating in the PGA Show for the third consecutive year is a meaningful opportunity to continuously showcase LAON SWING CRAFT’s AI technology and golf solution competitiveness to the global market,” said Seokjung Lee, CEO of LAON PEOPLE. “We will continue to innovate golf training through AI technology and establish new standards for the global golf industry.”
The PGA Show, organized by Reed Exhibitions (RX) and the PGA of America, is the longest running and largest global gathering for the business of golf. PGA of America Golf Professionals and industry leaders form a dynamic international community to source and test the game’s latest innovations, learn proven business solutions from industry experts, develop skills and connections to further their career, create additional value for facilities, build their individual business and drive continued growth of the sport. The PGA Show returns to Orlando, Jan. 20-23, 2026. The event remains a trade-only event, not open to the public. Visit PGAShow.com for event details and industry-only registration.
About
LAON SWING CRAFT(dedicated golf solution brand of LAON PEOPLE, a leading AI vision solution company) specializes in the development of cutting-edge, AI-driven golf technologies designed to enhance the training and performance of players at all levels. By combining innovative analytics with intuitive design, its flagship products—Swing EZ and VTrack—have set a benchmark for excellence in golf training tools. Learn more about these groundbreaking solutions at https://laonswingcraft.com/en .
About PGA Golf Exhibitions
The PGA Show and PGA Buying Summit – Frisco are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the mid-season PGA Buying Summit drive the business of golf by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies, and connect with peers and golf leaders. Learn more at PGAShow.com and follow us on “X”, Instagram and Facebook.
CONTACT INFORMATION:
LAON PEOPLE: Justin Kim / +82-10-7301-8357 / hckim@laonpeople.com
PGA Show: Sherry Major, (305) 318-5208, sherry.major@rxglobal.com
