Alexandria, VA – The Club Foundation is pleased to announce the 2024 LaRocca Family Executive Scholars:
- Susan Schenkel, CCM, CCE, Georgia Chapter, and Mihaela Macrina Hillhouse, Marketing & Communications Manager, Boca Woods Country Club, Boca Raton, FL
- Sonny McDaniel, CCM, Club Manager, and Rechelle Ashley Leal, Director of Youth and Family Programs, Houston Racquet Club, Houston, TX
- Susannah Miller, CCM, CCE, General Manager, and Jenna Luster, Director of Membership and Communication, Lake Forest Country Club, Louisville, KY
In 2010, recognizing how much The Club Foundation has impacted their careers, the LaRocca Family stepped forward to give back to the industry by making a generous contribution to the Foundation in support of a new scholarship program. The LaRocca Family Executive Scholarship was created to both honor their commitment to professional development and to recognize their continued support of The Club Foundation. The vision behind the scholarship speaks to the long-standing industry culture to give, give back, and provide mentorship and nurturing to emerging leaders in the club profession.
The scholarship provides support to mentor-mentee teams, including one established, experienced club leader and his/her aspiring mentee.
Recipients of this scholarship receive funds for attendance at one BMI course for the mentor and support the mentee’s attendance at a conference or the cost of national and local membership payments.
“This scholarship showcases the deep commitment and history of the LaRocca Family to CMAA” said CMAA President and CEO Jeff Morgan, FASAE, CAE. “Through their generosity, The Club Foundation provides valuable support to our awardees who are fueling and sustaining professional growth and mentorship in the club industry.”
For more information, please visit clubfoundation.org.
About The Club Foundation
The Club Foundation, a 501(c)(3) organization, was established by CMAA to fund the life cycle of a club manager’s career, providing financial support for five key areas: students, faculty, club managers, CMAA Chapters, and the club industry at large. It supports the advancement of club management professionals, funding industry education programs through scholarships and grants, and has awarded more than $8.5 million in scholarships and grants since 1988. Learn more at clubfoundation.org.
About CMAA
Founded in 1927, the Club Management Association of America (CMAA) is the largest professional association for managers of membership clubs with more than 8,100 members throughout the US and internationally. Our members contribute to the success of more than 2,600 country, golf, athletic, city, faculty, military, town, and yacht clubs. The objectives of the Association are to promote relationships between club management professionals and other similar professions; to encourage the education and advancement of members; and to provide the resources needed for efficient and successful club operations. Under the covenants of professionalism, education, leadership, and community, CMAA continues to extend its reach as the leader in the club management practice. CMAA is headquartered in Alexandria, VA, with 38 professional chapters and 40 current and prospective student chapters. Learn more at cmaa.org.
Media Contact:
Melissa Low, CAE
goodnews@cmaa.org
703-739-9500