Bentonville, AR — Legendary Headwear, the premium performance and lifestyle headwear brand known for its craftsmanship, innovation, and coastal-inspired design, is proud to announce a new strategic distribution partnership with Soro Group, a leading Canadian distributor specializing in premium branded merchandise and apparel.
The partnership marks Legendary Headwear’s official expansion into the Canadian market and reflects the brand’s continued growth across North America.
Through this collaboration, Soro Group will serve as the exclusive distribution partner for Legendary Headwear in Canada, bringing the brand’s premium caps and innovative headwear solutions to golf courses, resorts, corporate programs, and retail partners across the country.
Canadian partners will have access to Legendary’s full lineup of collections. On the performance side, the Alpine Collection features brrr° Cooling Technology while the Oasis Collection delivers Cloud-Fit® Comfort built for all-day wear. For lifestyle and retail, the Palisades Collection brings trend-forward style and the Regen Collection answers growing demand for sustainable performance fabric. Rounding out the range are the Horizon, Santa Ana, Velocity, and Canyon Collections, offering everything from visors to ultra-lightweight everyday caps.
Soro Group brings deep experience in brand representation and distribution, with a strong network across corporate, golf, resort, and retail channels throughout Canada.
Legendary Headwear continues to gain momentum across golf, lifestyle, and branded merchandise channels, offering a premium alternative in headwear that combines performance materials, thoughtful design, and elevated styling.
With the addition of Soro Group as its Canadian distribution partner, Legendary Headwear is poised to further expand its reach while maintaining the brand’s commitment to quality, craftsmanship, and the Live Legendary ethos.
About Legendary Headwear
Legendary Headwear is a premium headwear brand focused on crafting high-performance caps designed for athletes, creators, and everyday legends. Inspired by coastal lifestyle and built with uncompromising attention to detail, Legendary blends performance innovation with timeless design.
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About Soro Group
Soro Group is a Canadian distributor specializing in premium branded merchandise, apparel, and promotional products. With a strong network of partners across Canada, Soro Group works with leading brands to deliver high-quality products to corporate, retail, and hospitality markets.
Media Contact:
Michael Curmi
Legendary Headwear
Michael.Curmi@legendaryheadwear.com
Garrett Malcolm SŌRO Group President gmal@groupsoro.com 1 204-513-0081
