LEUS Brings The Towel Lifestyle To The Players Championship Through Limited Edition Collaboration
San Diego – LEUS(www.leustowels.com), pioneers in the towel lifestyle category, is collaborating with THE PLAYERS Championship on a limited edition collection of their LEUS Golf line of towels. The collection includes LEUS’ recently launched Caddy Towel, and their LEUS Golf Tri-Fold Towel, which will not be made available beyond this limited edition collection before 2020. The LEUS Golf(https://www.leustowels.com/collections/golf-towels) line takes the vibe, and performance-driven innovation LEUS is known for in the neglected towel industry and brings it to purpose-driven towels for golfers.
THE PLAYERS Championship isn’t the first high-profile collaboration from LEUS. In addition to creating co-branded towels for notables in the surf industry, LEUS created a limited set of towels from their LEUS Active collection that were used by NBA players during the 2018 playoff series.
“LEUS is starting to change the way people think about towels. Whether you’re in the gym or yoga studio, coming out of the surf, or on the course, towels play an integral role that we don’t think about until we get our hands one that improves our experience. It’s an honor for LEUS to be selected to bring our unique look and feel to THE PLAYERS Championship so soon after we entered the golf world,” commented Dorig Bocquet, CEO of LEUS.
THE PLAYERS x LEUS Golf Caddy Towel is constructed from an ultra-absorbent microfiber and features a waffle texture for effortlessly removing dirt and grime from club heads. An anti-microbial treatment amplifies the benefits of its health harmless Oeko-Tex® 100 certified microfiber and ink construction. LEUS’ unique printing process allows for potent designs and photo-quality prints to be seamlessly printed one side of the towel in in a way that does not add the stiffness or crunch typically found on printed towels.
THE PLAYERS x LEUS Golf Tri-Fold Towel is designed with the same quality as the Caddy Towel, but with a different intention in mind. Featuring an integrated carabiner so it can hang easily off a player’s bag, the Tri-Fold towel is constructed from health harmless Oeko-Tex® 100 certified cotton and inks, providing an incredibly soft touch when players reach for it. Folded into three sections, it provides ample clean surface area for players every time.
THE PLAYERS x LEUS Golf collaboration towel set is a truly limited edition collaboration, with only 150 of each towel being produced. They’ll be available onsite at TPC Sawgrass during the event, through Fanatics.com, and LEUS’ website at www.leustowels.com.