Lexi And Bridgestone Are Big Winners in Atlantic City!
Lexi Thompson Wins 2019 ShopRite LPGA Classic in Dramatic Fashion with Bridgestone TOUR B X Ball
(COVINGTON, GA) – Bridgestone Golf Tour team member Lexi Thompson continued one of the best Tour seasons in Bridgestone Golf’s history, with a dramatic come-from-behind victory at the 2019 ShopRite LPGA Classic. Thompson finished with a clutch eagle on the 18th hole to garner her 11th career LPGA victory and the 6th win for Bridgestone this season, including 5 with the TOUR B X golf ball. Thompson’s victory vaults her to #1 on the U.S. Solheim Cup points list.
The TOUR B Series golf balls represent Bridgestone’s most technologically-advanced models to date. During development, company engineers used data from nearly 350,000 in-person ball fittings, combined with insights from leading third-party industry sources, to identify needs of specific player types. They then drew on more than 800 golf ball patents to determine which proprietary technologies would most benefit each type of swing characteristics identified.
Returning to the scene of her professional debut just 9 years ago, Lexi carded a 12-under total of 201 to win the 54-hole event by two shots. In testing the TOUR B X ball with the Bridgestone R&D team this past fall, Thompson optimized her fit and acquired an additional 5 yards off the tee with improved accuracy. In addition, Thompson’s approach shots benefitted from her adoption of the TOUR B X as well, seeing a more preferred penetrating ball flight, perfect for cutting through the strong breezes of the Bay Course at Seaview all week.
“Once again, Lexi proved that her will to win and her competitive mettle is second to none, coming back from a tough defeat last week to win a hard-fought battle at the ShopRite LPGA Classic,” said Dan Murphy, President and CEO of Bridgestone Golf. “Lexi is a champion in every sense of the word, and we couldn’t be more thrilled to have her representing Bridgestone Golf. The TOUR B X has proven to be an excellent fit for her game, and we’re excited to see what the rest of the season holds.”
For more information on Bridgestone Golf’s award-winning TOUR B family of golf balls and the entire Tour team that relies upon them, visit www.bridgestonegolf.com.
About Bridgestone Golf
Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and today has more than 800 golf ball design patents. Beginning in 2006, Bridgestone revolutionized golf ball selection with its custom ball-fitting program, identifying a golfer’s ideal golf ball based on personal swing characteristics. Today, as the #1 Ball-Fitter in Golf, Bridgestone has conducted over 2.1 million fittings via a combination of live-fitting, online selection and its B-FIT App. The consumer data gathered from ball-fitting continues to inspire Bridgestone’s innovative new golf ball designs, yielding industry-leading performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf is proudly represented on international professional tours by icons such as Tiger Woods, Fred Couples, Matt Kuchar, Bryson DeChambeau and Lexi Thompson. Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information: bridgestonegolf.com.
Jared Kelowitz, JDPR, email@example.com, cell: 864.901.2957