Rolex becomes Official Partner of LIV Golf, growing its hospitality platform internationally and extending its support across the world of golf
NEW YORK / GENEVA – LIV Golf, the golf league blending world-class competition with entertainment, hospitality, and culture to grow the game globally, today announced Rolex as an Official Partner. The partnership will focus on delivering an exclusive and elevated hospitality programme for the Swiss watchmaker’s guests, growing its offering into international territories.
“Rolex is synonymous with excellence in golf, defined by precision, performance, and a truly global perspective,” said LIV Golf CEO Scott O’Neil. “This partnership reflects a shared commitment to the game’s comprehensive ecosystem around the world, advancing golf at every level – from amateur development to the highest levels of professional competition. Rolex’s long-standing association with the world’s premier athletes and sports events – across golf, tennis, motor sport and beyond – aligns with LIV Golf’s international roster of talent.”
Arnaud Boetsch, Rolex Director of Communication and Image, said: “For nearly six decades, Rolex has been deeply engaged with the world of golf, supporting the game’s most established events, leading players, governing bodies and grassroots programmes. This partnership with LIV Golf will expand our presence to new locations across the globe for guests with unique experiences, elevated hospitality and special moments with some of the sport’s best players.”
Rolex’s presence in LIV Golf will be anchored in premium hospitality, enabling the Swiss watchmaker to provide enhanced guest experiences in international territories, as well as ensuring wider access to leading players. The League’s calendar allows engagement in new markets, outside of the traditional heartlands of the US and UK, including Australia, Hong Kong, Singapore, South Africa, and Mexico. The 2026 LIV Golf season will feature 14 events across 10 countries and five continents, beginning with the season opener in Riyadh, Saudi Arabia from February 4–7, and comprising the League’s first-ever event in South Africa from March 19–22.
LIV Golf’s roster features several Rolex Testimonees competing across different teams in the League, with a number taking on leadership roles as captains, including Bryson DeChambeau, Martin Kaymer, Phil Mickelson, Joaquin Niemann, and Jon Rahm. They are joined by fellow Testimonees, Thomas Detry, Anirban Lahiri, Carlos Ortiz, and Victor Perez. Together, they reinforce Rolex’s commitment to performance at the highest levels of the game.
The League becomes part of Rolex’s global sports portfolio, complementing and reinforcing its long-term support of the growth of golf globally, including partnerships with all major championships in the men’s and women’s game, the PGA TOUR®, the DP World Tour, the Asian Tour, the LPGA Tour, and the Ladies European Tour. The Swiss watchmaker celebrates human endeavour and achievement in all its sporting activities, across golf, tennis, motor sport, yachting and equestrianism, recognizing the journey defined by determination, discipline and an unwavering commitment to excellence.
About LIV Golf
Now in its fourth season, the LIV Golf League features 13 teams competing for both an Individual and Team title at premier golf courses across the globe. As the first truly global golf league, LIV Golf is constantly innovating to set a new standard in sport and redefine the fan experience through the lens of music, culture, and entertainment, while growing the game of golf for a new era of players and fans around the world. Headquartered in New York and London, the League holds events in cities across Asia, Australia, Europe, the Middle East, North America, and Africa, with broadcasts reaching nearly 900 million households in more than 200 international markets and territories. LIV Golf was designed to expand the sport on a global level, bring new audiences to the game, create new value within the golfing ecosystem, and enhance the game’s societal impact far beyond the course through the League’s Impact & Sustainability efforts.
In 2022, LIV Golf launched The International Series, which features 10 elevated events in world-class destinations. Sanctioned by the Asian Tour, these events offer a pathway for leading professional and amateur golfers from around the world into the LIV Golf League and the Majors.
Media Contacts:
Lara Toscani Weems
Media@LIVGolf.com
