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LIV GOLF UNVEILS NEW NAMING RIGHTS FOR U.S. EVENT AS THE COMMONWEALTH GEARS UP FOR LIV GOLF VIRGINIA PRESENTED BY MAADEN

May 7, 2025

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Next Event on League’s Global Schedule to Be Held June 6-8 at Robert Trent Jones Golf Club in Virginia 

Hospitality tickets and grounds passes on sale at LIVGolf.com 

 

Gainesville, Virginia   – LIV Golf today unveiled a new identity for its 8th event on the 2025 schedule: LIV Golf Virginia presented by Maaden. The next stop on the League’s calendar will be held June 6-8 at northern Virginia’s iconic Robert Trent Jones Golf Club, host of the first four Presidents Cup tournaments in the U.S. and the Solheim Cup last September. The new naming rights reflect the League’s connection to the Commonwealth of Virginia and underscore the state’s bold vision to elevate professional golf through innovation, entertainment, and global reach. 

Evolving from its former name LIV Golf DC, the tournament embraces Virginia’s distinct regional pride while advancing LIV Golf’s mission to build the sport’s most forward-thinking global league. Developed in collaboration with the Virginia Tourism Corporation and LIV Golf partner Maaden, one of the world’s fastest-growing mining and metals companies, the event champions community engagement and cross-sector innovation. 

“With LIV Golf Virginia presented by Maaden, we’re strengthening our connection to the Commonwealth and celebrating the local pride that drives this world-class event,” said Ross Hallett, LIV Golf Executive Vice President and Head of Events. “This evolution reflects our mission of bringing bold energy, global vision, and an unforgettable next-gen fan experience to every stop on our schedule.” 

“We are excited to welcome LIV Golf to Virginia’s iconic Robert Trent Jones Golf Club in June,” said Rita McClenny, President and CEO of Virginia Tourism Corporation. “Major sporting events like this shine a global spotlight on Virginia as a premier destination for world-class competition and unforgettable visitor experiences paired with gorgeous landscapes, luxury offerings, deep-rooted American history, and so much more. We look forward to showing players, fans, and visitors from around the world that Virginia is for Golf Lovers!” 

Fans can witness LIV Golf’s star-studded field by securing Hospitality Tickets and Grounds passes for the highly anticipated event at LIVGolf.com or emailing Tickets@livgolf.com. 

As part of today’s announcement, Maaden has launched their new partnership-focused campaign titled “Unearth Your Potential”. The campaign features LIV Golf stars Bryson DeChambeau, Sergio Garcia and Carlos Ortiz showing off their skills in a closest to the hole challenge, unveiling a mix of strategy, teamwork and fun that embody the League’s identity. “Unearth Your Potential” is inspired by LIV Golf’s impact and sustainability strategy and aims to highlight the dedication to craft that’s needed from both golfers and professionals alike to unearth and maximize their potential – both within the world of golf and within the mining industry. To watch the official campaign trailer, click here.  

Bob Wilt, CEO, at Maaden, said: “LIV Golf Virginia presented by Maaden is more than a tournament – it’s a powerful expression of global collaboration and shared ambition. Our partnership with LIV Golf reflects a mutual drive to innovate, inspire and shape what’s next, both on the course and far beyond it.”

Maaden’s partnership brings bold branding, immersive activations, and elevated hospitality to the event, reinforcing LIV Golf’s commitment to redefining the fan experience. The event will showcase LIV Golf’s signature format: 54 holes of high-energy individual and team-based competition with unrivaled access, nonstop action, and an atmosphere that blends elite golf with culture, music, and digital engagement—hallmarks of the LIV Golf experience.  

Fans will witness the League’s 13 four-player teams featuring a collective 14 major champions with a combined 28 major championships. The League is led by many of the biggest stars in the game, including: 2024 LIV Golf Individual Champion and two-time major winner, Jon Rahm (Legion XIII), , two-time U.S. Open Champion Bryson DeChambeau (Crushers GC), five-time major winner Brooks Koepka (Smash GC), six-time major winner Phil Mickelson (HyFlyers GC), two-time major winner Dustin Johnson (4Aces GC), 2022 Open Champion Cameron Smith (2024 Team Champion Ripper GC), former Masters champions Sergio Garcia (Fireballs GC) and Patrick Reed (4Aces GC), and many more. 

For more information, visit LIVGolf.com and follow the LIV Golf League on social media at @LIVGolf_League. 

About Virginia Tourism Corporation

Virginia is for Lovers is one of the most iconic and recognizable travel brands in the world. Using that powerful brand equity, Virginia Tourism Corporation (VTC) is charged with promoting the Commonwealth as a premier travel destination by showcasing all there is to love in a Virginia vacation. The dollars spent by travelers fuel the economy, provide jobs for Virginians, and improve communities across the state. For more information, visit virginia.org. 

 

About Maaden

Maaden is the largest multi-commodity mining and metals company in the Middle East and among the fastest-growing mining companies in the world, with revenues of SAR 32.5 billion (US$8.7 billion) in 2024. We are developing the mining industry into the third pillar of Saudi economy in line with Vision 2030 and aim to be a role model in responsible and sustainable operations.  

We operate 17 mines and sites, have 7,000+ direct employees and export products to over 30 countries. We are embarking on significant growth through our 2040 strategy, across phosphate, aluminum, gold, copper and new minerals – to leverage the Kingdom’s estimated US$2.5 trillion mineral endowment and international opportunities.  

For more information, please visit www.maaden.com 

 

About LIV Golf

The LIV Golf League is the world’s only global golf league featuring 13 teams, a 14-tournament schedule, and many of the world’s best golfers. Launched in 2022, the League was designed to expand the sport on a global level and create new value within the golfing ecosystem while enhancing the game’s societal impact. A landmark investment by LIV Golf also launched The International Series, a set of 10 enhanced events sanctioned by the Asian Tour, with elevated prize funds in world-class destinations, offering a pathway for leading professional and amateur golfers from around the world into the LIV Golf League. Only three years into operations and with tournaments across North and Latin Americas, Asia, Australia, the Middle East and Europe, LIV Golf remains committed to developing the sport at every level and exposing more people to the positive virtues of the game through its unique blend of intense competition and entertainment. 
 
LIV Golf is owned and operated by LIV Golf Investments whose vision and mission are centered around making holistic and sustainable investments to enhance the global golf ecosystem and unlock the sport’s untapped worldwide potential. 

 

Media Contacts: 

Allen Barrett  
media@livgolf.com  

Coyne PR 
livgolf@coynepr.com 

 

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