(LOS ANGELES, Calif.) – LOHLA SPORT’s “Knightsbridge,” the fourth capsule comprising the brand’s autumn-winter Londontown collection of ladies’ golf-lifestyle apparel, is now available for holiday shoppers.
In its coordinated tops, bottoms, skorts, outerwear and accessories, Knightsbridge – named after one of London’s hottest postcodes – blends timeless prestige and haute looks. The Player short sleeve top is super cheeky and fun, complementing the debut of a Clubhouse Blazer for a more elevated look after golf.
Knightsbridge showcases energetic astral blue (subtle neon hue) alongside classic black, turning gloomy winter days into happy days. The colors are akin to those found in uniforms worn by Knightsbridge Football Club players.
Legendary London designers Alexander McQueen, Vivienne Westwood and Stella McCartney influence each Knightsbridge piece and uphold LOHLA SPORT’s DNA of European designs with feminine, fun and flattering Los Angeles flair.
One of the most popular Londontown styles is the core Pippa long sleeve quarter-zip that personifies fashion-forward Pippa Middleton, the British socialite, sister of Princess of Wales Kate Middleton and member of the golf club at Bradfield College.
Knightsbridge follows the massive success of previous Londontown capsules Notting Hill, Mayfair and Chelsea at more than 500 exclusive golf shops and women’s boutiques across America.
Londontown continues LOHLA SPORT’s creation of a “Golfleisure” movement similar to Lululemon’s Athleisure craze. Its resort-sport styles promote sophisticated, chic comfort, buoyed by fine-quality, stretchy fabrics which optimize athletic movements on the golf course and are fit for office and social settings.
LOHLA SPORT best-sellers are the core The Very Pant with four-pocket, full, four-way stretch in navy, black, white, red and other seasonal colors, and The Golf Fitness Pull-On Pant that is purposely thicker as the ideal golf-yoga pant with country club appropriateness.
“The popularity of Londontown is significant,” says Lisa O’Hurley, Founder and CEO of LOHLA SPORT. “Ladies are enjoying the refined edginess, stylish ease and versatility of the collection, and they’re the fashion envies of their foursomes.”
About
Based in Los Angeles, California, LOHLA SPORT’s premium ladies’ golf-lifestyle apparel continues to captivate the golf, country club and resort market. Debuted in January 2021, its impeccable sense of style features colorful, on-trend European designs with Los Angeles flair. The brainchild of recognized fashionista and longtime Golf Channel and GOLFINO executive Lisa O’Hurley, LOHLA SPORT boasts a classy and playful lineup of tops, bottoms, skorts, outwear and accessories in coordinated collections. Sold online and in 500-plus exclusive golf shops and women’s boutiques across America, outfits confidently transition from the course to the office to socializing with friends and family. Golf legend Annika Sorenstam is LOHLA SPORT’s global ambassador, and O’Hurley’s husband, actor John O’Hurley, starred as the recurring fictional character J. Peterman on “Seinfeld.”
More information: www.lohlasport.com, hello@lohlasport.com.
CONTACT:
Rich Katz
rkatz@katzstrategy.com
703.283.4852
