(LOS ANGELES, Calif.) – LOHLA SPORT has introduced its 2024 spring-summer “At the Drive-In” collection of premium ladies’ golf-lifestyle apparel with Hollywood-style looks personifying those in popular classic movies.
Coordinated tops, bottoms, skorts, outerwear and accessories are influenced by iconic female movie stars and imagery from movie posters, and feature prints and patterns depicted in 1950s film heritage and more contemporary sliver-screen award winners.
Rooted in fun, classy, sophisticated, flattering and on-trend European designs with feminine Hollywood flair, At the Drive-In styles, available in XXS to XXL, are made of fine-quality fabrics sourced worldwide and optimize athletic movements.
Top golf courses, country clubs and resorts across America are ordering At the Drive-In styles in droves. LOHLA SPORT global ambassador Annika Sorenstam wears collection pieces on and off the golf course.
At the Drive-In capsules:
- La La Land (Emma Stone, Ryan Gosling, 2016) – Embodies the fun, frolic and distinguished style characterizing Los Angeles, and features the popular 2024 color of “peach fuzz” that in LOHLA SPORT vernacular is “sunrise.”. La La Land debuts LOHLA SPORT’s new collaboration with Alpine Cashmere for an L.A. Skyline scarf. Currently available.
- Barefoot in the Park (Robert Redford, Jane Fonda, 1967) – Showcases the all-time great pairing of pink and Masters-oriented green (set against navy and white) as well as the still-hot “Barbie” pink known as LOHLA SPORT’s “cotton candy” hue, that’s perfect for Masters week. Available in March.
- Viva Las Vegas (Ann-Margaret, Elvis Presley, 1964) – Accentuates the upcoming popular color of off-red tropicana paired with mirage blue set against navy with gold accents. The Art Walk skort and jacket represent the perfect set for summer. Available in April.
- Roman Holiday (Audrey Hepburn, Gregory Peck, 1953) – Features trendy color “butter” and a creamy, light yellow set against blueberry for a European look. Roman Holiday includes the brand’s second cashmere collaboration of the Blueberry Stars scarf. Available in May.
- Varsity Blues (Amy Smart, Jon Voight, 1999) – Spirited red, white and blue with new color blocking celebrates Memorial Day and July 4th The track suit and side panels are especially slimming. Available in June.
“Fashion in these timeless movies aligns with the effortless individualism found in the At the Drive-in collection,” says Lisa O’Hurley, Founder and CEO of LOHLA SPORT. “When wearing our styles, ladies feel hip, edgy and liberated in a devastatingly refined, attractive and luxe way.”
Complementing the At the Drive-In capsules and worn stand-alone are popular, year-round core pieces, including:
- The Golf Fitness Pull-On Pant – Worn under skorts and akin to a workout tight, it is purposely thicker, becoming the ideal golf-yoga pant. Back pockets make it country club appropriate.
- The “Very Pant” – The four-pocket, full, four-way stretch pant is offered in several colors, including core navy, black, white, red and other seasonal favorites. Inspiration comes from the J. Peterman character in “Seinfeld” whose famous line “The Very Pant I’ve been searching for all my life” is part of sitcom lore.
All LOHLA SPORT styles promote chic, made-for-play comfort that’s catapulted its creation of a massive “Golfleisure” movement akin to Lululemon’s “Athleisure” craze.
About LOHLA SPORT
Based in Los Angeles, California, LOHLA SPORT’s premium ladies’ golf-lifestyle apparel continues to captivate the golf, country club and resort market. Debuted in January 2021, its impeccable sense of style features colorful, on-trend European designs with Los Angeles flair. The brainchild of recognized fashionista and longtime Golf Channel and GOLFINO executive Lisa O’Hurley, LOHLA SPORT boasts a classy and playful lineup of tops, bottoms, skorts, outwear and accessories in coordinated collections. Sold online and in 250-plus exclusive golf shops and women’s boutiques across America, outfits confidently transition from the course to the office to socializing with friends and family. Especially popular are the signature “Golf Fitness Pull-On Pant” and “The Very Pant,” a play on “Seinfield” in which O’Hurley’s husband, actor John O’Hurley, starred as the fictional character J. Peterman.
More information: www.lohlasport.com, hello@lohlasport.com.
CONTACT:
Rich Katz
rkatz@katzstrategy.com
703.283.4852
