UPDATE: LOHLA SPORT has unveiled The Very KNIT Pant
(LOS ANGELES, Calif.) – Premium ladies golf-lifestyle apparel brand LOHLA SPORT has since the start of 2024 increased by 50% the number of prestigious golf courses, country clubs and resorts carrying its revolutionizing “The Very Pant.”
The Very Pant features four-pocket, French luxe four-way stretch fabric that promotes a made-for-play aesthetic and optimizes movements in ultra-comfort, sporty and chic ways. It comes in core navy, black, white, red as well as other fun, seasonal colors.
Central to LOHLA SPORT’s range of bottoms, The Very Pant as a go-to staple continues to usher in a “Golfleisure” movement akin to the Lululemon “Athleisure” craze. The Very Pant and coordinated styles in the brand’s line-up are rooted in colorful, on-trend European designs with Los Angeles flair.
“The Very Pant is our top-selling style among golfers and non-golfers,” says Lisa O’Hurley, Founder and CEO of LOHLA SPORT. “It’s rare to have such a stretchy pant with a full button and zip closure. If you don’t wear a yoga pant and you don’t want to wear jeans, The Very Pant is for you. I literally wear them every day.”
Inspired by the J. Peterman character in the TV hit “Seinfeld,” The Very Pant pays homage to one of the sitcom’s famous lines: “The Very Pant I’ve been searching for all my life.” O’Hurley’s husband, veteran actor John O’Hurley, played the recurring character alongside Jerry Seinfeld, Julia Louis-Dreyfus, Jason Alexander and Michael Richards.
Not far behind The Very Pant in popularity is LOHLA SPORT’s The Golf Fitness Pull-On Pant. Mostly worn alone and often under skorts, it is purposely thicker, becoming the ideal golf-yoga choice. Back pockets make it country club appropriate.
The Luxury Tech Pant in navy and black is also a top seller. Fitting for cooler weather, it boasts slightly warmer stretch material and features a button and zip closure as well as one inside back pocket and two front pockets.
LOHLA SPORT’s classy and playful tops, bottoms, skorts, outwear and accessories are available in XXS to XXL.
About LOHLA SPORT
Based in Los Angeles, California, LOHLA SPORT’s premium ladies’ golf-lifestyle apparel continues to captivate the golf, country club and resort market. Debuted in January 2021, its impeccable sense of style features colorful, on-trend European designs with Los Angeles flair. The brainchild of recognized fashionista and longtime Golf Channel and GOLFINO executive Lisa O’Hurley, LOHLA SPORT boasts a classy and playful lineup of tops, bottoms, skorts, outwear and accessories in coordinated collections. Sold online and in 400-plus exclusive golf shops and women’s boutiques across America, outfits confidently transition from the course to the office to socializing with friends and family. Especially popular are the signature “The Very Pant” and “Golf Fitness Pull-On Pant.” Golf legend Annika Sorenstam is LOHLA SPORT’s global ambassador.
More information: www.lohlasport.com, hello@lohlasport.com.
CONTACT: Rich Katz, rkatz@katzstrategy.com, 703.283.4852
