The Caddie Network Forms Partnership with Loopers: The Caddie’s Long Walk, New Feature Length Documentary
Social Media Promotion to Give Golf Fans Private Film Screenings With Tour Caddie Appearances
The Caddie Network (TCN) announced today that is has formed a partnership with Loopers: The Caddie’s Long Walk, a soon-to-debut feature length documentary.
With more than 140 professional caddies participating, TCN is the first-ever digital content platform dedicated to professional caddies and their “on tour” experiences and insights.
The new media and marketing partnership between TCN and Loopers includes several social media and marketing elements: sponsor integration; a social media fan promotion; exclusive content, including a Loopers “takeover” of TCN’s website during the 2018 Ryder Cup; and activation at film festivals, golf tournaments and other special events.
“We are extremely pleased to be forming this partnership with Loopers: The Caddie’s Long Walk,” said Merrill Squires, Cofounder of TCN. “The film is beautifully produced and a must watch documentary for any sports fan. Most importantly, we share the same vision: to honor and showcase one of the most unique professions in all of sports. We believe the caddie voice will resonate and provide a unique perspective to the game of golf for fans, brands and anyone interested in true partnerships.”
“I love caddies because caddies always tell the truth,” said Rick Reilly, longtime sportswriter and Loopers contributor. “One time I played really badly. I asked the caddy what I owed him. He said ‘an apology.’ How can you NOT make a movie about these guys?”
TCN-Loopers Social Media Promotion
The TCN-Loopers social media promotion launches September 19th around the Ryder Cup and will give golf fans throughout the U.S. an opportunity to win a private screening of the film with the potential for live appearances by professional tour caddies. The promotion also provides the opportunity to receive TCN and Loopers branded merchandise and includes special offerings for golf course-hosted screenings through The Caddie Network, activations at film festivals and other executions.
About Loopers
Loopers: The Caddie’s Long Walk is scheduled to debut at a major film festival in early 2019. It will then play at multiple festivals throughout the year. The feature length documentary explores the unique and extraordinary personal bond between golfer and caddie and looks at the history and long journey of the caddie profession. Loopers is produced by Brookwell McNamara Entertainment (Soul Surfer), executive-produced by Gem Pictures and Tiburon Productions 2 (Beyond the Brick, a LEGO Brickumentary) and directed by Jason Baffa. For more information please visit Loopers.
About The Caddie Network
The Caddie Network (TCN) is the first-ever digital content platform fully dedicated to the unique and critically important profession of caddying. Caddies have a voice and a perspective like none other in all of sports. TCN showcases caddie insights and experiences, helping to bring golf fans worldwide a fresh, informative, entertaining and insider’s perspective. Our exclusive storytelling will be written and produced through the eyes of professional and amateur caddies, along with accomplished journalists, hosts and narrators who will help shape and bring the compelling content to life for fans. TCN will also capture the unique relationships that exist between golfer and caddie. With more than 140 professional caddies participating, TCN is a digital content platform co-owned byAccelerated Growth Partners, the Association of Professional Tour Caddies (APTC) and ITR Management. For more information, please visit The Caddie Network.
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