TRUE LINKSWEAR INTRODUCES 3 NEW MODELS FOR PREORDER
TACOMA, WASH – TRUE linkswear announces the launch of PROJECT 2020 – a preorder program centered around 3 new models; the OG Feel, LUX Pro, and LUX Knit. Preorder consumers receive exciting perks including a TRUE branded three layer anti-bacterial face mask, $25 store credit, and their new pair one-month before the general public.
TRUE is known for going against the grain – and this project highlights that for consumers. While other companies are keeping their customers in the dark about future releases, TRUE decided to draw from its organizational values which focus on transparency, honesty, and genuine communication within their dedicated followers and launch Project 20/20.
“We’ve always veiled new product launches in a shroud of mystery,” states TRUE VP of Marketing, Brandon Wallach. “But with everything going on in the world right now, we asked ourselves; what if we just showed our hand? Give our loyal customers an idea of everything coming out so they can make their purchasing decisions ahead of time and not miss out on something big”.
Available immediately for preorder are three all-new TRUE styles;
1. OG Feel (MSRP $139): Let the feel player in you come alive as you walk comfortably in our all new breathable, flexible and minimalist take on our crowd favorite TRUE Original. Feel the breeze between your toes and the earth beneath your feet as you comfortably walk the links.
2. LUX Pro (MSRP $199): Built to the rigorous quality, aesthetic and performance demands of the modern professional golfer – the LUX Pro lacks nothing. A supple premium leather, classically inspired upper is hiding a decade of R&D under its hood. Waterproof comfort built to an all new standard of durability, refinement and excellence.
3. LUX Knit (MSRP $169): Yes, these knits are waterproof. The alchemy of modern performance and heritage design – the LUX Knit is the best of all worlds. The breathable, sock fit knit upper is bonded to our all new waterproofing system, integrated into our most comfortable and luxurious sole yet. Refinement, excellence and durability knit to a whole new level.
PROJECT 2020 will run approximately 30 days, concluding toward the end of May. Product will ship between 6.1.2020 and 7.15.2020 depending on model.
About TRUE linkswear:
TRUE crafts naturally comfortable gear ready to perform from the links to the streets. As a collective we aim to inspire each other to achieve camaraderie, wellness and purpose in the pursuit of par. Learn more at www.truelinkswear.com and engage with us on social.
Contact Information:
Brandon Wallach | VP of Marketing | brandon@truelinkswear.com
# # #
