MACHINE Putters, HOG Putters, Dogleg Right to be Featured
(McKinney, TX) — MACHINE Sports Technologies, LLC (d/b/a MACHINE Sports), a pioneer in advanced golf equipment design and custom fitting technology, today announced it will exhibit at the 2026 PGA Buying Summit, taking place July 26-29, 2026, at the Omni PGA Frisco Resort & Spa in Frisco, Texas. Attendees can visit MACHINE Sports at Stand LOBBY1A to experience the latest innovations from MACHINE Putters and HOG Putters and participate in the MACHINE Long Putt Challenge for the chance to win premium prizes valued at more than $15,000.
The centerpiece of the exhibit will be the newest generation of MACHINE Putters, featuring the most extensive lineup of Zero Torque and Modern Classic models and even more industry-leading custom fitting options, by far the most in golf. Designed by David Billings, the pioneer of modular fitting, adjustability and interchangeability in putter design, MACHINE Putters offer golfers an unprecedented level of customization.
“The future of putter fitting is personalization, and nobody offers the level of adjustability and customization that MACHINE Putters delivers,” said David Billings, Founder and President of MACHINE Sports. “Golfers are discovering that small fitting changes can produce dramatic improvements in performance, consistency and confidence. Our modular technology gives fitters and players the ability to dial in every critical variable and personal preference.”
Visitors will have the opportunity to see the industry’s first truly adjustable putter platform, allowing fitters and golfers to optimize loft, lie, shaft lean, length, weight, hosel configuration and shaft selection through a patented modular system. Every MACHINE Putter is fully CNC milled in the United States using premium U.S.-sourced materials and state-of-the-art precision manufacturing processes.
As part of the PGA Buying Summit, MACHINE Sports will also host the MACHINE Putter Long Putt Challenge at the PGA Summer Jam, giving the first 100 PGA professionals and industry attendees the opportunity to test their putting skills for thousands of dollars in premium prizes. Contestants will qualify with a 45-foot range putt and then will advance to the finals, where they’ll attempt to sink a dramatic 60-foot range putt for the grand prize. If multiple finalists hole the 60-footer, a sudden-death putt-off will determine the winner.
The grand prize who makes the Long Putt Challenge or wins a playoff from up to six finalists will receive a fully outfitted SINGLE Golf Cart, valued at $15,000 MSRP. If no one makes the Long Putt, the closest to the pin will still receive a custom MACHINE Putter valued at $699 MSRP. Second place wins a professional MACHINE Putter Fitting at the Integrity Golf Performance Studio in Frisco (a $150 value) and third place wins a comprehensive MACHINE Putter Analysis at the same facility (a $100 value). In addition, visitors to the booth can register for exclusive product giveaways throughout the event.
“The PGA Buying Summit is an outstanding opportunity to connect with PGA professionals, retailers, club fitters and industry leaders,” added Billings. “We’re excited to showcase not only our latest MACHINE Putters, and our revived HOG Putter line featuring all of our modular fitting technologies. We also invite attendees to stop by, test their putting skills in our Long Putt Challenge and experience firsthand the precision and performance that define MACHINE Sport.”
Golf industry professionals interested in learning more about MACHINE Sports products, dealer opportunities, custom fitting programs and partnership initiatives are encouraged to visit Stand LOBBY1A throughout the event.
To schedule a meeting during the PGA Buying Summit, please contact sales@machineputters.com prior to the show. Appointments are encouraged to ensure dedicated time with the MACHINE Sports team and product specialists.
About MACHINE Sports
MACHINE Sports is dedicated to creating innovative, high-performance, premium-quality putters and technologies designed to enhance golfers’ confidence and enjoyment of the game. Proudly milled in the United States, the company has designed and delivered hundreds of thousands of putters, grips, and clubs to golfers in all 50 states and 36 countries worldwide.
Founded by industry innovator Dave Billings, co-founder, President and CEO of MACHINE Sports Technologies and Dogleg Right, the brand reflects more than 32 years of expertise in golf design, engineering, and manufacturing. Billings, a trained artist and designer with 18 U.S. and international patents (and more pending), has developed pioneering modular putter technologies trusted by 15 Hall of Fame golfers and more than 140 tour professionals, contributing to 17 Tour victories worldwide including the 2024 U.S. Open.
Beyond performance innovation, MACHINE has earned a reputation as one of the most sought-after creators of collectible, custom-crafted putters in the world. The company is among the largest and most diverse makers of exotic-material putters, working with countless varieties of forged Damascus, Mokume Gane, and other rare and specialty metals. Each piece reflects a fusion of precision engineering and functional artistry, with many custom builds residing in the private collections of some of the most prominent golfers and industry leaders both on and off the course.
Partnering with industry veteran Travis Fussell, a second-generation putter maker, fitter, and manufacturer, MACHINE continues to push the boundaries of precision performance — delivering tour-proven innovation directly to golfers through a modern, fitting-focused, and player-powered approach.
Media Inquiries:
Stuart Goldstein
RG Narrative
201-681-0618
stuart@rgnarrative.com
