March Golf Weather Impact: COVID Spoils Pre-season Favorability
March’s weather impact turned in a 5th consecutive month of gains as Golf Playable Hours (GPH) were up 24% nationally. That’s a 2nd month of double-digit gains this year and boosts the Year-to-Date (YtD) result to +19%.
Played Rounds for February published by Golf Datatech followed weather directionally higher and actually beat it resulting in a 5-point gain in Utilization vs. the ’19 YE figure. This brought the YtD Utilization figure to “even”, both rounds and GPH being up 15% each.
To read the more detailed commentary on the results, click here.
Intelligent, curious and courageous industry stakeholders wanting the detailed metrics and monthly updates on weather impact at the national, regional and market level as well as utilization and the full year forecast numbers have three subscription options:
• Subscribe to Cognilogicfor individual facility owner/operators ($120 annual plus $60 initial year setup fee)
• Subscribe to the Geographic Weather Impact Analysis Tracking service ($299, 12 reports annually at national, 45 weather regions and 61 key markets levels) or
• Subscribe to the Pellucid Publications Membership ($495 annually includes Outside the Ropes monthly newsletter, 2018 State of the Industry, 2017 Industry Golf Consumer Franchise Scorecard, Geographic Weather Impact Analysis tracking and the Top 25 US Golf Markets Scorecard (update just released, some market movement in spots 5-25)