MEMBERINSIGHT, THE AUTOMATED MEMBER SURVEY PLATFORM, TO EXHIBIT AT THE CMAA WORLD CONFERENCE IN NASHVILLE, TN
MemberInsight, the automated member survey platform for the private club industry, is exhibiting for the first time at thein Nashville, TN late this month.
The automated survey platform saw a great deal of success in 2018, with clients including Southern Hills Country Club, The Arbutus Club and Germantown Cricket Club now utilizing the platform to assess member satisfaction, and follow up on member concerns.
The platform harnesses the science behind the Net Promoter Score, which is trusted by companies such as HSBC, Johnson & Johnson, Intercontinental Hotels, and Zappos to better understand client satisfaction, loyalty and areas of concern within their businesses. MemberInsight takes this concept, and automates survey delivery based on real time interactions at the club. Finally, MemberInsight adds the ability to automatically follow up with survey respondents, and even create to-do lists for departmental managers, providing a 360-degree survey solution for clubs.
About the Net Promoter Score
“Clubs are continually looking for ways to ensure members are satisfied. Most consumer companies use various analytical tools, including the use of Net Promoter Score (NPS). NPS is something clubs should consider implementing to easily capture a club member’s experience by asking if they would recommend the club, meal or service to a friend.”
Jeffrey D. Morgan, FASAE, CAE
CEO, Club Management Association of America
“MemberInsight is more than just a powerful member survey tool; it also helps us focus on following up with our members once we have their feedback.”
Nicholas S. Sidorakis, CCM
Southern Hills Country Club
MemberInsight can be found at booth #713 throughout the CMAA Club Business Expo.
About MemberInsight –
MemberInsight is a cloud-based company based in Markham, ON. MemberInsight automates the delivery of member surveys and empowers clubs to better understand & interact with their members, create greater accountability amongst staff, and better understand how they are performing amongst their industry peers.