Premium men’s golf and lifestyle brand broadens its assortment with new jackets, vests and an expanded selection of quarter-zips designed to move seamlessly from the course to everyday life
MIAMI – MESSY TEDDY, the premium men’s golf and lifestyle apparel brand created for men who refuse to blend in, today announced an expanded men’s collection for 2027, introducing new outerwear and layering categories as the brand continues to build its presence in the golf and lifestyle markets.
The 2027 collection marks a significant expansion of MESSY TEDDY’s men’s offering, adding jackets and vests alongside a broader assortment of quarter-zips. The new categories extend the brand beyond its core warm-weather golf apparel and give consumers and golf shop retailers a more complete range of MESSY TEDDY styles for changing seasons, temperatures and occasions.
Designed with the same focus on distinctive style, performance and premium quality that defines the MESSY TEDDY brand, the new pieces are intended to transition easily from the first tee to the clubhouse, travel and everyday life.
“MESSY TEDDY is all about giving men something different from the traditional golf uniform; apparel with personality that performs but doesn’t disappear into a sea of sameness,” said Tracy Withey, national sales manager of MESSY TEDDY. “Expanding into outerwear and layering is a natural next step for the brand. The 2027 collection gives our customers more ways to wear MESSY TEDDY throughout the year while staying true to the confidence, quality and individuality that have driven the brand from the beginning.”
2027 Collection Highlights
The Denali Jacket: Built for cooler days and designed for everywhere, this lightweight full-zip made from soft air-layer knit with stretch, delivering warmth, comfort, and unrestricted movement. The Denali Jacket is available in blue, tan, black, and navy.
The Rainier Vest: A versatile full-zip vest featuring a soft, reversible woven air-layer knit with stretch. Designed to provide lightweight warmth without unnecessary bulk. This piece is available in blue, tan, black, and navy.
Quarter-Zips: An expanded assortment of MESSY TEDDY quarter-zips provides additional layering options for cooler rounds, travel and everyday wear. The new Danielo Quarter Zip is a lightweight transitional layer crafted from nylon-spandex jacquard fabric with comfortable stretch, designed for cooler rounds, travel, and everyday wear, it’s available in white, black, olive, and navy.
The Eron Hoodie is a highly anticipated addition to the outerwear line with a total of four hoodie designs available, in various weights of both polyester-spandex, mélange yarn, modal, and nylon-spandex.
The expanded assortment reflects MESSY TEDDY’s “Golf First, Lifestyle Always” approach: creating apparel engineered for the game while designed to live well beyond it. The new collection combines technical functionality with the bold design perspective and premium craftsmanship that have become hallmarks of the brand.
The MESSY TEDDY 2027 Men’s Collection will start shipping in March, 2027 and golf retailers interested in carrying the collection can view the line on RepSpark or by scheduling an appointment with their local sales representative.
For more information about MESSY TEDDY, visit MESSYTEDDY.com.
About MESSY TEDDY
MESSY TEDDY is a premium men’s golf, lifestyle and performance apparel brand created for men who refuse to blend in. Combining elevated style, technical performance and uncompromising quality, the brand is designed for men who are unapologetically authentic, confidently different and impossible to ignore. With collections designed to move seamlessly from the golf course to the clubhouse, office, travel and everyday life, MESSY TEDDY brings a distinctive point of view to modern men’s apparel through bold design and premium craftsmanship.
Golf First. Lifestyle Always.
Media Contact
Alyson Ramsey Johnson
CEO + President
Gilly Group
973.886.7884
alyson@gillygroup.com
