Los Angeles, California – Luxury lifestyle brand and golf footwear innovator, G/FORE is excited to announce the launch of the MG4+ (MG4 PLUS), a new golf shoe style that showcases the brand’s unrivalled ability to combine technical performance with distinctive design.
Built upon the classic necessities of a golf shoe but with a modern perspective, the MG4+ boasts the same properties as G/FORE’s highly successful MG4.1 with its washable, premium triple density foam cushion footbed, and auxetic lattice midsole for rebound, but the new style offers a fully waterproof exterior with a 3D molded external heel cup for additional support and comfort for long days on the course.
The interior of the shoe is lined with antimicrobial mesh for odor control and no break-in period. The outsole is engineered with a two-piece rubber non-slip configuration paired with a hybrid knurled and sawtooth traction pattern to keep golfers sure-footed in any condition.
Retailing at $185, the MG4+ collection includes six fashion-driven colourways – Snow Camo, Nimbus, Charcoal, Twilight, Onyx, and Snow. All are available online at the end of June, with the exception of the Nimbus colourway, which will be available in August, 2020.
“The MG4+ was painstakingly designed to consider the needs of every golfer – from tour to recreational players – and potential course conditions with our fully waterproof upper and non-slip outsole,” said G/FORE president Nicole Castrogiovanni. “And, of course, we’re also delivering the superior comfort and the modern, unique style customers have come to expect from G/FORE.”
All styles feature subtle G/FORE branding on the heel cap along with complimentary colour accents on the shoe uppers and soles.
The MG4+ golf shoe launches at the end of June at gfore.com and across their lengthy network of green grass shops and specialty retailers July 1st.
For more information on G/FORE and to shop 2020 apparel, footwear, and accessories, visit www.gfore.com.
Follow G/FORE on Social Media at:
Instagram: @gfore
Facebook: @getgfore
Twitter: @gfore
For additional press information, imagery and any other requests, please contact pr@gfore.com
ABOUT G/FORE:
G/FORE was conceptualized with a passion for modern design combined with a love of golf. Distinguished by their attention to detail, sophisticated ease, playful nature, youthful energy and sense of humor. Striving to make a powerful and colourful impant on their favourite game. Their intent is to disrupt the industry without being disrespectful to the sport and its rich traditions.
Founded in 2011, G/FORE has established itself as a leader and innovator in golf fashion with a wide range of premium footwear, apparel and accessories for both men and women. The brand has gained the attention and adoration of golf enthusiasts across the globe as well as well-known tour players such as Bubba Watson, Chez Reavie, Brandt Snedeker, Kelly Kraft, Alvaro Quiros, Patrick Rodgers, Danny Willett, Thomas Detry, Nelly Korda, and Cristie Kerr, among many others.
G/FORE products can be found online at gfore.com along with specialty retailers and top golf pro shops in the 35+ countries including the U.S., Canada, Europe, Asia, and Australia.
