The emerging women’s golf and lifestyle brand welcomes Judi Britt and Sherri Hansen as it continues its expansion across key U.S. markets.
Midspring, the women-owned golf and leisure brand redefining modern golf apparel, announces the addition of two seasoned industry professionals, Judi Britt and Sherri Hansen, to its growing national sales team.
With extensive backgrounds in fashion and golf apparel, both Britt and Hansen bring a wealth of industry knowledge, established relationships and a shared appreciation for the intersection of style and sport.
Britt will lead sales across the Midwest, representing Illinois, Wisconsin, Minnesota, Iowa, Nebraska, North Dakota and South Dakota, while also supporting the Palm Desert and Palm Springs markets. Hansen will oversee the Southeast, including Alabama, Tennessee, North Carolina, South Carolina and Georgia.
These appointments reflect Midspring’s continued investment in its wholesale business, particularly within territories experiencing strong momentum and increasing demand for elevated women’s golf apparel.
“Judi and Sherri bring exactly the kind of experience and perspective we value at Midspring,” said Shannon Arniel, Founder and CEO. “Their understanding of the golf industry, combined with their fashion backgrounds and established relationships, makes them tremendous additions to our team. We are thrilled to welcome them as we continue building the brand’s presence in these important markets.”
Launched in 2024, Midspring has quickly established a presence in more than 150 leading golf clubs and resorts nationwide. With the hire of Asa Harp for overseeing Wholesale earlier this year allows for Shannon Arniel to focus more on the design and development of future collections. The addition of Britt and Hansen marks another milestone in the brand’s continued growth and commitment to bringing a fresh, fashion-forward perspective to women’s golf.
