• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Advertise • Subscribe • Contact

The Business of Golf

  • Apparel
  • Business
  • Courses
  • Equipment
  • People
  • Podcasts
  • Jobs
  • Newsletter

Mike Hendrix Delivers Keynote Address at PGA Gateway Golf Summit Following PGA Show Keynote Publication

February 9, 2026

Twitter Facebook Pinterest Email

Upper Arlington, Ohio – Mike Hendrix, President of smbGOLF and host of the Tech Caddie podcast, will deliver the keynote address at the PGA Gateway Golf Summit on February 10, 2026. Hendrix’s presentation focuses on how golf professionals and operators can make AI platforms and systems work for their business—without adding complexity, cost, or operational strain—and is customized specifically for the Gateway Section, including PGA Golf Instructors and facilities located throughout the greater St. Louis area.

The keynote follows the recent publication of Hendrix’s PGA Show keynote, which is now available through the PGA of America’s official video channels, including its Vimeo library. The session explores how discovery, communication, and trust in golf are changing as golfers increasingly rely on Google, AI-driven search, and real-time digital signals to decide where—and how—to play.

“Golf professionals are being asked to adapt to new technology expectations without being given more time, staff, or margin for error,” said Hendrix. “My focus is on helping operators understand what actually matters, what doesn’t, and how to stay in control of their business as discovery and booking behaviors change.”

Hendrix brings more than two decades of experience in the golf industry, including senior leadership roles at GolfNow, where he worked closely with public, private, and resort facilities nationwide. Today, through smbGOLF, he works independently with golf courses, associations, and technology providers—helping them evaluate systems, improve digital visibility, and communicate more effectively with golfers.

The PGA Gateway Section keynote builds on themes introduced at the PGA Show, including:

  • Making the golf course website the primary source of truth
  • Reducing operational friction caused by disconnected systems
  • Adapting to AI-driven discovery without losing control to third parties
  • Communicating with golfers in simpler, more reliable ways

Additional details about Hendrix’s speaking engagements and current work are available at:
https://www.smbgolf.com/speaking

The PGA Show keynote is available via the PGA of America’s official Vimeo channel and additional distribution platforms. https://vimeo.com/user34438597

Information about the PGA Gateway Section meeting is available at:
https://www.golfgenius.com/pages/12286378967102937344

 

About Mike Hendrix

Mike Hendrix is President of smbGOLF and host of the Tech Caddie podcast. He works with golf course owners, operators, vendors, instructors, and associations to simplify technology decisions, improve digital visibility, and build sustainable, operator-first strategies for the modern golf business.

Tweet
Share
Pin

Related Posts

2026 GCSAA Conference and Trade Show breaks all-time semi...

Matthew Harris Receives 2026 PGA of America Lifetime Ach...

Swing Tip: Jason Hong, PGA – Chip With a Hybrid for...

Primary Sidebar

Search

Footer

THE GOLF WIRE

  • Facebook
  • Instagram
  • Twitter

FAQ | Privacy Policy | Turnstile Media Group © 2026, All rights reserved.

Sign Up For Free

Join us to receive the Wire with the latest golf industry  news, product announcements, media interactions, golf travel deals and fashion releases.