The two beloved brands are teaming up for the ultimate round of golf and beers
CHICAGO – Today, Miller Lite and Bettinardi Golf, two beloved Midwest brands, are announcing a one-of-a-kind, limited edition collection that’s appropriate for a round a golf and a round of beers. Dropping ahead of the Fourth of July, the collection integrates iconic looks for each brand and features a patriotic red, white, and blue color palette.
The collaboration features two bespoke putters, along with putter headcovers, golf bags, woodheadcovers, ball markers, divot tool, golf towel, golf polo shirt, hats, t-shirt, cooler, LED neon and koozies. Prices range from $35-$2,300.
“Miller Lite believes in authentic connections, and the golf course is an amazing place to bond with close friends for a few hours,” said Jeff Schulman, marketing manager for Miller Lite. “With roots in the Midwest, we sought a golf partner who shared similar values and delivered a high-quality, dependable product. The partnership between Bettinardi Golf and Miller Lite is the perfect combination of fun, pride and mission to bring superior quality products when it comes to trusting what you drink and whatyou play with on the golf course.”
“Miller Lite has been part of many great memories for my father and I on the golf course. The marriage between Bettinardi Golf and Miller Lite was a home run in our eyes, bringing two great American Midwest brands together for all golfers to enjoy fun, premium products when they play golf with their friends. Miller Lite crafting their beer in the USA and our golf products being made in the USA has brought a shared mission of bringing truly premium golf products to life with this limited-edition release. Just in time for the 4th of July and summer golf rounds it’s so exciting for fans of both of our companies.” said Sam Bettinardi, Vice President of Bettinardi Golf.
Starting June 29 at 10 am CDT, consumers can go to shop.MillerLite.com and Bettinardi.com in The Hive to purchase the one-of-a-kind products from the collections while supplies last. For more information, follow @MillerLite and @BettinardiGolf on Instagram, Twitter and Facebook.
About Miller Brewing Company
Miller Brewing Company was founded in 1855 by Frederick J. Miller when he purchased the Plank Road Brewery in Milwaukee, a city he chose as the best place for a brewery given its access to great water. Miller Lite, the original great-tasting light pilsner beer, (MillerLite.com, Facebook.com/MillerLite, @MillerLite on Twitter, YouTube.com/MillerLite) was introduced nationally in 1975 and is among the top-five selling beers in the United States. The brewery’s oldest enduring beer is Miller High Life (MillerHighLife.com, Facebook.com/MillerHighLife, @MillerHighLife on Twitter). Known as the Champagne of Beers, it was introduced in 1903 and still is brewed with the same yeast strain that Miller carried in his pocket from Germany. Miller Genuine Draft (MGD.com, Facebook.com/MillerGenuineDraft, @Miller_Global on Twitter), introduced in 1986, is the original cold-filtered, packaged draft beer. Miller Brewing Company is part of the North America business unit of Molson Coors Beverage Company. Learn more at MolsonCoors.com, at Facebook.com/Molsoncoors or Instagram and Twitter through @MolsonCoors
About Bettinardi Golf
Bettinardi Golf is a premium golf equipment company in the United States, just outside Chicago, Illinois, that designs and crafts precision-made golf products that include putters, wedges, milled accessories, and more. Founded in 1998 by Robert J. Bettinardi, Bettinardi Golf has amassed more than 85 worldwide Tour victories and is one of the only major family owned and operated OEM golf companies, with Sam Bettinardi as Vice President. For more information please visit www.Bettinardi.com.