A variety of the residential country club’s programs were recognized in two categories
The Country Club at Mirasol has been named to the list of Top Innovators for 2020 in by esteemed hospitality industry publication Club + Resort Business Magazine.
The magazine’s second annual awards recognized club and resort properties’ effective implementation of new ideas and concepts for amenities and operations, despite the added challenges imposed by the coronavirus outbreak. Mirasol was recognized for several different programs in two categories – Member Services and Golf Operations. The magazine noted that Mirasol stood out for how it has sustained its spirit of innovation and continued to come up with fresh ideas that served their large and diverse membership.
Special coverage was awarded in their Member Services category for the Mirasol Virtual School program, where the Club hired educators to facilitate virtual school in a safe and familiar location in the clubhouse in order to offer their youngest members a sense of structure and normalcy while schools were closed for in-person learning. Additional notable programs in this category included the Mirasol Pantry, which is an online service that allows members to purchase common items saving them a trip to the grocery store, the Random Acts of Kindness program where the team shares a variety of treats on an unexpected basis at previously undisclosed locations, end-of-the-year graduation yard signs which the team created for excited parents of preschoolers through college graduates, and complimentary car washes that staff offered to members where they solicited nearly $20,000 in donations that were put toward local restaurant gift cards for area healthcare workers.
Mirasol’s notable programs in the Golf Operations category included the introduction of a virtual end-of-season sale where members could order items online for contactless, at-home delivery which generated over $15,000 in sales in the first month, personal shopping calls via FaceTime and Zoom for members who wished to shop but were not comfortable visiting in person, and the creation of items in a new print designed with the lifestyle and iconic architecture of Mirasol in mind.
Mirasol General Manager and COO Matt Lambert said, “Since the pandemic began affecting life as we knew it at Mirasol, I have been so impressed with the professionalism, flexibility, and can-do spirit of our team. Their efforts with the initiatives recognized by Club + Resort Business, as well as the other programs they have either launched or continued during this unusual time, have been of much comfort not only to me but also our valued members. To continue to provide our residents with the award-winning service and lifestyle they have come to expect has been no small feat this year, and I am grateful to each and every one of them.”
About Mirasol:
Mirasol is a gated community of 1,170 homes located north of PGA Boulevard in Palm Beach Gardens. The Country Club at Mirasol is a member-owned, private country club community whose purpose is to create uniquely satisfying golf, recreational, and social experiences for members, their families, and guests in an unpretentious atmosphere with outstanding personalized service and fiscally responsible management. Mirasol is a six-time Platinum Club of America honoree, a designated Audubon Cooperative Sanctuary, and hosted the PGA’s Honda Classic from 2003-2006. Contact Mirasol Realty at (561) 622-7070 to learn more, visit http://www.mirasolcc.com, or follow us on Facebook and Instagram.
