Numbers Soar in Early Year Mobile App Engagement for Gallus Golf Clients, San Diego, CA June 28, 2019.
As the golf season nears full-swing, the numbers so far this year for engagement with Gallus Golf custom-branded apps are extremely impressive. Rob Hoffman, Vice President of Sales and Marketing at Gallus states, “Over 800 custom apps now and all of the courses they comprise, we are seeing users engage at unprecedented rates so far this year. This is despite many courses suffering amounts of rain that have definitely handicapped them as they enter their seasons. These numbers definitely bode well for what the season has to bring as summer weather approaches and courses get busier.”
Year to date there have been over 2.3 million sessions in the apps accounting for nearly 14 million screen views. This is an average of over 3,000 sessions per app within the Gallus Golf clientele. Hoffman continues, “Historically our apps peak in engagement from early June and stay at those highest levels through mid to late September. Seeing this kind of activity already highlights the strong year over year adoption of our clients’ apps, and we are excited for what is to come as the season gets going.”
Return on investment is a key in any dollars spent to improve business and the Gallus apps have shown so far this year that users have accessed tee time booking engines nearly 970,000 times. According to Gallus Golf historical statistics, an average of one in three of those booking engine visits has resulted in a booked tee time. Of those booked, the average number of rounds per time has been three. This would mean that so far this year Gallus apps have driven roughly 970,000 rounds of golf through these transactions. At national average green fee of $36 per round this would mean just shy of $35 million in booked revenue for Gallus Golf course apps thus far in the 2019 calendar year.
When asked about these numbers Hoffman says, “These results are definitely exciting to us. We work with a large variety of facilities, so our apps work with virtually all booking engine and POS systems. However, in order to enhance the experience, we have begun a full integration with Club Prophet Systems, are working right now with foreUP, and we are in discussions on different levels with other providers. While we continue to work with all systems, these types of integrations open immense opportunities for better data collection, improved customer experience, and incremental revenue opportunities for our clients. Our team is dedicated to these types of developments that benefit course operators, in order to help our clients continue to maximize returns on their software investments. This will include mobile tee time check-in, highly targeted offers, and so much more. We are definitely in very exciting times.”
Early results from a worldwide end user survey that Gallus Golf initiated for its customers indicate that over 42% of users are over 55 years in age, and another 42+% fall within a 35-54 year old age range, dispelling the myth that people in this group do not engage with mobile apps. “The future is plainly the present. So many other industries are embracing this fact and it is actually paving the road for success in the golf industry as apps are becoming a standard method customers engage with business.”, says Hoffman.
About Gallus Golf
Gallus Golf strengthens the relationship between golf course and customer through their suite of marketing and technology tools. They are the leader in building branded golf communities, increasing customer loyalty, and delivering customer experience solutions. To learn more, visit https://gallusgolf.com/.
Contact
Rob Hoffman
Vice President of Sales and Marketing
858.437.9262
