The ModGolf Podcast Interviews Renée Mauborgne / Blue Ocean Strategy
“I believe those pain points in all areas of golf are tremendous opportunities to rethink the industry in many exciting ways”
Colin Weston speaks to Professor Renée Mauborgne, co-author of the best-selling business books Blue Ocean Strategy and Blue Ocean Shift. Renée provides a masterclass on how golf industry businesses and organizations can capture new demand, find new customers and make the competition irrelevant.
