(SACRAMENTO, CA) The City of Sacramento City Council voted unanimously Tuesday, June 19, 2018 to have Morton Golf LLC take over the golf course management of the William Land Golf Course in the heart of the 100-year-old Land Park, the city park jewel. The City finalized a deal earlier this month with Morton Golf LLC to take over the operations of William Land Golf Course beginning July 1. Morton Golf currently operates the Sacramento area’s three other public golf courses: Haggin Oaks Golf Complex, Bing Maloney Golf Course and Bartley Cavanaugh Golf Course.
“City staff and officials have been working on solutions to continue operations,” the city said in a release. “And a partnership with Morton Golf will allow for a seamless transition.”
The First Tee of Greater Sacramento has operated the 90-year-old William Land Golf Course since 1998 and invested more than 1.3 million dollars of capital improvements over their tenure to the property. Morton Golf LLC will continue First Tee junior programs at the site and TFTGS will be able to focus on other areas of programming across Sacramento. Morton Golf LLC taking over the lease means the preservation of 22 part-time and three existing full-time jobs and has plans on expanding the staff and services.
About Morton Golf LLC:
Morton Golf began in 1958 when Ken Morton Sr. joined the team of golf professional’s at Haggin Oaks Golf Complex as a club repairman and starter. He quickly rose to become the First Assistant and golf instructor in the middle 1960’s and evolved to become a Partner/Co-Head professional at Haggin Oaks with Tom Lo Presti for the next 20 years. In 2001, he added his long term manager Terry Daubert, his sons Ken Morton Jr. and Tom Morton and his Head Professional Mike Woods as equal partners in his company. Today, Morton Golf manages 90 holes of golf for the City of Sacramento at 4 different locations producing over 20 million dollars in revenues. During that fast growing era of golf facilities, Haggin Oaks and the other Sacramento facilities managed by Morton Golf have successfully grown revenues with creative, out of the box trend setting concepts to create new golfers and additional revenues as well as continued building of long term loyalty programs to keep the core golfers coming back. After close to 60 years of continuously building on itself, Morton Golf now believes it has created an extremely unique business culture that is positioned to compete in what has become a competitive era.
About William Land Golf Course:
The 9-hole William Land Golf Course, nestled just a few miles south of downtown Sacramento was built in 1924 by William Lock. The course measures approximately 2,500 yards and is a par 34. Situated in the historic William Land Park, the golf course meanders through the shade of beautiful old oak trees, in a relaxing park like setting. The par 3 third hole is the signature hole. It includes historic Mulligan’s Café and a practice short-flight range facility.
Contact:
Ken Morton, Jr., VP Retail & Marketing
Office: (916) 808-0952
kmortonjr@hagginoaks.com
