– Rollercoaster year ends with market share growth & positive momentum –
Motocaddy has been named as the top-selling electric caddy brand in 2022, growing its UK market share by over a third (35%) compared to the previous year and selling almost 12% more models than its nearest competitor.
According to sales figures released by golf industry research specialists Golf Datatech*, the world’s leading electric caddy brand also ranked #1 with on-course retailers last year. Reliable high-performance Motocaddy models outsold those of its nearest rival by almost 13% through green grass accounts across the country.
“We want to thank our retail partners for their support in what was a challenging year for the UK golf industry, and to see the growing popularity of our products is really encouraging,” said UK & Ireland Sales Director Steve Morris. “The Datatech numbers show that Motocaddy out-performed other brands in the sector in 2022, including six Motocaddy electric models featuring in the top-10 best-sellers and three models inside the top-five.
“The figures also confirm that Motocaddy gained significant market share in the second half of last year with a 50% increase over 2021, thanks to the depth and quality of our range offering. It highlights the positive momentum we’ve enjoyed heading into this season, which has seen the launch of the ground-breaking M7 GPS – the world’s first remote controlled touchscreen GPS trolley – to offer even greater choice for consumers,” he added.
Following its European launch last Spring, the award-winning S1 model – featuring 1-step folding and a cable-free battery with auto-disconnect, plus quick-access charging port – proved to be the UK’s top-selling model for last six-months of 2022 (July to December). The upgraded version of the popular entry-level trolley also achieved a 51% increase in sales from the previous year.
Motocaddy was also confirmed as the UK’s #1 pushcart brand for the fourth consecutive year in 2022, with the widely acclaimed Motocaddy CUBE proving the top-selling model during the same period. The brand accounted for 50% more pushcart sales value than its nearest competitor and almost a third (32%) more units sold.
Matching the impressive performance of its electric caddies in the on-course sector, Motocaddy also achieved #1 status for sales of pushcarts in green grass outlets, with a dominant 102% more sales in value terms and 91% more units sold than the nearest rival.
“Retailers know exactly what they’re getting with Motocaddy – a well promoted award-winning product range with options to suit all golfers whatever their budget, backed by an unrivalled reputation for providing the most reliable products on the market,” said Morris. “Our team work hard to develop innovative products that are desirable for consumers, which combined with the add-on sales opportunities provided by our extensive accessory and golf bag ranges, helps to make Motocaddy the #1 choice for retailers,” he added.
For more information about Motocaddy products including electric caddies, pushcarts, bags, batteries and accessories, please visit www.motocaddy.us, call 800-668-2162 or email sales@motocaddy.us.
*Source: Golf Datatech On & Off Channel value & volume from Jan 2021 to Dec 2022.
