ROCKVILLE — MULLIE, a revolutionary social-commerce marketplace for golf, has reached an agreement to acquire Forelinx’s intellectual property and assets. Forelinx.com is a golf membership platform that streamlines tee-time bookings and enhances affordability. This strategic move aligns with MULLIE’s mission to unify golfers’ online experiences, marking an exciting step forward in their marketplace growth.
Michael Zerah, Co-Founder of MULLIE, expresses enthusiasm for the acquisition, stating, “We have always admired what Forelinx has built and the level of innovation they brought to the tee time industry. Our platform is more than just a marketplace; it’s about fostering connections and relationships within the game. Forelinx perfectly complements our vision and our mission to make golf more inclusive.”
Since launching the commerce marketplace in 2021 MULLIE has focused on the transaction of golf goods between buyers and sellers as the first part of their strategy, featuring emerging brands such as Malbon, Metalwood, Jones, and other streetwear inspired golf adjacent brands. “Our goal started as creating a one-stop-shop for the golf community to transact. We made a safe way to conduct commerce by getting rid of commission seller fees yet maintaining a strong user experience,” said MULLIE Co-Founder Steve Moskowitz. “Forelinx and its approach further forwards to our goal of centralizing every golfer’s online experience. Now users can transact, connect, form relationships, and book tee times via MULLIE. Forelinx fits perfectly into what we’re building and the mission we are on.”
The acquisition of Forelinx will further accelerate MULLIE’s growth organically and facilitate a range of products to a rapidly growing community of golf enthusiasts globally. Forelinx Founder, Danny Wax emphasizes the power of MULLIE’s ecosystem, stating, “MULLIE has created an exceptional platform where golfers can not only transact but also connect online. With golf growing and becoming younger, I’m thrilled to collaborate with the MULLIE team and combine our platforms to create a comprehensive all-in-one destination for golfers.”
ABOUT MULLIE:
MULLIE, is the first-ever community-curated marketplace designed for golfers by golfers as a “social-commerce” platform to buy and sell golf goods with zero seller-commission fees, ultimately allowing goods to be more accessible and affordable. MULLIE has enrolled tens of thousands of buyers and sellers, as well as top-name golf brands like Malbon, Metalwood Studio, Jones Golf, Radry, Pinned, as well as retailers looking to tap into a new, younger golf audience.
About Forelinx:
Forelinx, as a points-based golf membership platform, empowers golfers to book tee times, explore a curated marketplace, and engage in competitive fantasy games. With a robust end-to-end platform, Forelinx aims to revolutionize the golf industry by leveraging digital and online experiences to engage and excite both existing and new generations of golfers, ultimately contributing to the growth of the game.
More information can be found here: www.about.mulliegolf.com/forelinx
Contact:
Michael Zerah, Co-Founder
Phone: +1 818.554.8465
Email: michael@mulliegolf.com
