Campaign Throughout November Will Encourage Golfers Booking Tee Times on GolfNow and TeeOff to “Round-Up” to Benefit NFL’s Salute to Service
ORLANDO, Fla. – NBC Sports Next has begun year three of its “Round-Up” philanthropic campaign with the NFL’s Salute to Service initiative for military communities in the U.S. and around the world.
Throughout November, NBC Sports Next – through its Better Together initiative – will help raise funds for the five non-profit organizations benefiting from the NFL’s year-round effort to honor, empower and connect the nation’s service members, veterans, and their families.
A significant element of the campaign will include a “Round-Up” initiative on both GolfNow and TeeOff tee-time booking websites and mobile apps. GolfNow and TeeOff comprise the largest online tee-time marketplace in golf and the industry’s leading providers of golf course operations software and services to more than 11,000 courses worldwide. Anyone booking tee times on GolfNow or TeeOff in November will be provided the opportunity to round up the total cost of the reservation to an even-dollar figure. For example, if the cost of a tee time totals $34.65, the golfer can elect to round up the cost to $35, donating the additional $0.35 to the NFL’s Salute to Service. The campaign has raised more than $170,000 for Salute to Service in its first two years.
“Our Better Together initiative within NBC Sports Next places a lot of focus on creating more opportunity and access to the game of golf in our communities,” said Jerramy Hainline, SVP, Fandango Ticketing & GolfNow, NBCUniversal. “We’re honored to begin our third year of partnership with the NFL’s Salute to Service program, and we’re also proud to represent all the golfers who will choose to round up for this great cause when booking on GolfNow and TeeOff in November.”
“We’re thankful to continue working with NBC Sports Next in support of the league’s Salute to Service initiative,” said Anna Isaacson, the NFL’s Senior Vice President of Social Responsibility. “The generous donations provided through the ‘Round-Up’ campaign throughout the month of November will help to make a positive impact for active-duty service members, veterans and their families that our Salute to Service partners serve.”
The campaign will be promoted across NBC Sports platforms on air, online and via social media. The NFL and its five Salute to Service partners benefiting from the initiative – Bob Woodruff Foundation (BWF), Pat Tillman Foundation (PTF), Tragedy Assistance Program for Survivors (TAPS), United Service Organizations (USO) and Wounded Warrior Project® (WWP) – also will support the campaign.
GolfPass, the leading digital membership managed by NBC Sports Next for the golf-obsessed, also honors the military service community with an ongoing membership discount of 20 percent. More information can be found at www.golfpass.com/military.
About the NFL’s Salute to Service:
Salute to Service represents the NFL’s unwavering dedication to honoring, empowering, and connecting with our nation’s service members, veterans, and their families. It is grounded in deep partnerships with the Bob Woodruff Foundation (BWF), Pat Tillman Foundation (PTF), Tragedy Assistance Program for Survivors (TAPS), United Service Organizations (USO) and Wounded Warrior Project® (WWP). Since 2011, more than $66 million has been raised for these Salute to Service partners. For more information on Salute to Service, visit NFL.com/Salute.
About NBC Sports Next
NBC Sports Next is a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within Golf and Youth & Recreational Sports. Known for its sports technology product innovation, NBC Sports Next equips more than 30 million players, coaches, athletes, sports administrators and fans in 40 countries with more than 25 sports solution products, including GolfNow, the leading online tee time marketplace and provider of golf course operations technology and services; GolfPass the ultimate golf membership that connects golfers to exclusive content, tee time credits, coaching, tips and other benefits; and SportsEngine, an industry leader in youth sports club, league and team management technology and youth sports editorial content. NBC Sports Next is fueled by its mission to innovate, create larger-than-life events and connect with sports fans through technology to provide the ultimate in immersive experiences.
Dan Higgins
NBC Sports Next
Dan.Higgins@nbcuni.com
407-496-8107
