“The Approach,” hosted by Macklemore and Featuring a Lineup of Golf-Loving Pros, Business Leaders and Celebrities, Provides a Modern Look at How to Broaden Golf’s Appeal
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ORLANDO, Fla. – It’s everything about golf … but different.
NBC Sports Group’s world premiere of The Approach, 8 p.m. ET on Tuesday, June 15, will be an open and free event for all audiences to join with celebrities, tour players, innovative business leaders and fellow golfers to celebrate new and emerging ways to “consume” the sport, with a special salute to the ever-growing population of new golfers who respect golf’s traditions but prefer to enjoy the game in their own unique ways.
Conceived by GolfNow, The Approach will be hosted by recording artist Macklemore, whose passion for golf motivated him to recently launch a new golf fashion line, called Bogey Boys. For Macklemore, growing the game of golf is all about accessibility and he points to his fashions as one catalyst that can bring more people to the game.
“I’ve really come to love golf. It is important to share that passion and to make the game more accessible,” Macklemore said. “I’d love for all the people who have been existing on the fringes of the game, like me, to know they are welcome without having to fit into a one-size-fits-all box.”
These messages will be echoed throughout The Approach, which will be streamed by GolfPass. Registration is free at The Approach and all registrants will automatically be entered for a chance to win a four-night golf vacation for four from Troon Golf at the Westin Kierland Resort & Spa in Scottsdale, Ariz. Special offers also will be extended by other participating companies. Registrants are encouraged to post their own videos to social media explaining their “approach” to the game, using the hashtags #theapproach and #whatsyourapproach.
“There are a lot of people out there who never envisioned themselves as golfers, but have taken to the game in record numbers,” said Jerramy Hainline, senior vice president and general manager, GolfNow. “Their motivation for playing might be totally different from what we call the stereotypical golfer, from the way they dress, play and interact with the sport – and we believe that’s great for the game. All people should feel comfortable at any golf course anywhere, no matter what their approach may be. So, with that in mind, this is our invitation to open minds to new possibilities to bring everyone closer to the game.”
The motivation behind the approach, according to Hainline, is to help to change some of golf’s perceptions, as well as to showcase new and non-traditional ways the game can be enjoyed – from technology to fashion – with help from some of the biggest names in the sport. Pros, like major champions Rory McIlroy and Gary Woodland – who will appear with fellow Team Full Swing members, including NBA superstar Stephen Curry – will participate, as well as titans of business, TV personalities, social media influencers and other celebrities, sharing their passion for golf and demonstrating how the future of the game can be experienced today.
Segment topics featured in The Approach include:
Sports Betting: Social media personality, professional golfer and PointsBet spokesperson Paige Spiranac will host this segment, which will educate the audience about the evolution of sports betting and its roots within golf. PointsBet Senior Editor Teddy Greenstein will provide an overview about how fans can enter the betting realm and why golf is one of the easiest and best sports for betting. Will Gray, who manages betting and daily fantasy golf content for NBC Sports EDGE, will discuss getting up to speed on all things betting or sharpening existing skills heading into the U.S. Open Championship, which will be broadcast later that week exclusively by GOLF Channel and NBC. Golf Channel personality Blair O’Neal will provide a tour of the new Compete app, which provides the opportunity for recreational golfers to compete and wager among themselves in a wide variety of ways during a round of golf.
Digital Currency: As the popularity of cryptocurrency rises, CNBC Senior Markets Correspondent Dominic Chu will join GolfNow personality Lauren Thompson to explain why cryptocurrency is a big deal in today’s economy, how to buy and use it, and how crypto is infiltrating the world of golf. Thompson also will introduce Gavin Michael, CEO of Bakkt, the Official Payment Partner for GolfNow. Bakkt offers an innovative way for consumers to set up a digital wallet to aggregate unused gift cards, hotel points, airline miles and cryptocurrency. Some of these assets can then be sent or spent as digital payments, including rounds of golf through GolfNow.
Fitness Technology: The world of fitness technology has exploded, and no company exemplifies this industry more than Whoop, wearable digital technology designed to optimize daily human performance. Whoop CEO Will Ahmedwill interview professional golfer and Whoop user Jessica Korda about performance, rest and recovery, which are the tenets of Whoop’s mission. Additionally, viewers will be able to watch a video featuring Rory McIlroy and how he optimizes his day with the help of Whoop.
In-Home Golf Tech: Not all golf is played on green grass, so this segment also features the world of golf simulation technology with the help of Full Swing’s Jason Fierro, who introduces video tours of the home simulators belonging to pro golfers and Team Full Swing members Jon Rahm, Gary Woodland and Jason Day, as well as NBA star Stephen Curry. Each athlete will showcase his unique home set-up and how it helps keep their games sharp. Fierro also will talk about the benefits of golf simulators for any home.
Fashion: In addition to learning more about Macklemore’s Bogey Boys golf fashion line, segment host O’Neal will introduce viewers to the PUMA Golf fashion icons Rickie Fowler and Bryson DeChambeau who will talk about the company’s latest styles – for the traditional and fashion-forward golfer – and their mission to be the brand of inclusion.
Travel: Comedian and writer James Davis will explain why golf and travel are the perfect companions and showcase scenes from his new GolfPass series, Golf Road Trippin’.
Sprinkled throughout The Approach will be video vignettes – titled My Approach – which will feature various personalities from the world of golf and television sharing their relationships with the sport of golf, and their hopes for the future of the game.
Topics Covered in The Approach:
- Accessibility & Inclusiveness
- Sports Betting
- Digital Currency
- Fashion
- Travel
- Fitness
- Technology
Personalities Featured in The Approach (alphabetical order):
- Will Ahmed – CEO, Whoop
- Dominic Chu – Senior Markets Correspondent, CNBC
- James Davis – comedian, writer and host of Golf Road Trippin’ on GolfPass
- Dylan Dreyer – host and weather anchor for NBC’s TODAY show
- Jason Fierro – SVP of Sales & Marketing, Full Swing
- Will Gray – golf content, NBC Sports EDGE
- Teddy Greenstein – senior editor, PointsBet
- Jessica Korda – pro golfer; six-time winner on LPGA Tour; two-time U.S. Solheim Cup team member
- Macklemore (Ben Haggerty) – recording artist and founder of Bogey Boys
- Rory McIlroy – pro golfer; four-time major champion
- Gavin Michael, CEO, Bakkt
- Conor Moore – comedian, impersonator and host of The Conor Moore Show on GolfPass
- Blair O’Neal – co-host of Golf Channel’s School of Golf and social media influencer
- Paige Spiranac – social media influencer, professional golfer, PointsBet spokesperson
- Lauren Thompson – GolfNow personality
- Torrie Wilson – former WWE Diva/fitness expert
Pro athletes appearing in Full Swing home simulator videos include:
- Stephen Curry – professional basketball player; two-time NBA MVP
- Jason Day – pro golfer; PGA Champion
- Gary Woodland – pro golfer; U.S. Open Champion
- Jon Rahm – pro golfer; former World No. 1
The Approach will be available on-demand on GolfPass and on NBC’s streaming service, Peacock, following the live presentation.
ABOUT NBC SPORTS GROUP
NBC Sports Group serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. The sports media company consists of NBC Sports, NBC Olympics, NBCSN, Golf Channel, Olympic Channel: Home of Team USA, NBC Sports Regional Networks, NBC Sports Audio Network and NBC Sports Digital, which includes NBCSports.com, NBCOlympics.com, GolfChannel.com, the digital assets of the NBC Sports Regional Networks, NBC Sports EDGE, the NBC Sports Talk franchise, multiple apps, and two transactional sports businesses, GolfNow and SportsEngine, and two direct-to-consumer products – NBC Sports Gold and GolfPass. NBC Sports Group possesses an unparalleled collection of media rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic and Paralympic Committee, the NFL, NHL, NASCAR, INDYCAR, PGA TOUR, The R&A, PGA of America, USGA, Churchill Downs, Premier League, Tour de France, French Open, and many more.
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Dan Higgins
NBC Sports Digital
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