NBC SPORTS’ FINAL ROUND COVERAGE OF THE 147TH OPEN TIES BEST OVERNIGHT RATING AT THE OPEN IN 18 YEARS, SINCE TIGER WOODS’ CAREER GRAND SLAM CLINCHING WIN
- Sunday’s Final Round on NBC (9a-2p ET) from Carnoustie Golf Links earned a 5.0 Overnight Rating. This ties it for the highest-rated Final Round Overnight at The Open since Tiger Woods completed the Career Grand Slam with his win in 2000 at the Old Course in St Andrews (7.4, ABC); and tying Tiger Woods’ win in 2006 at Royal Liverpool (5.0, ABC).
- NBC Sports’ coverage in 2018 was up 38% vs. 2017, Jordan Spieth’s win at Royal Birkdale.
- The Open becomes the highest-rated Final Round for any major championship since 2015 (excluding The Masters) with Jason Day’s win at Whistling Straits at the PGA Championship (5.1).
- Coverage peaked from 1-1:30p (6.74), which is the second-highest peak half-hour in golf this year, behind the Masters (10.69).
- Sunday’s Final Round saw 33.9 million minutes streamed, +67% vs. 2017. Across four days of coverage, 125 million total minutes streamed (+24% vs. 2017); making The 147TH Open the most-streamed golf event ever for NBC Sports Digital platforms.
- Final Viewership and Digital Metrics will be distributed in next 24 hours. Current Sources: Overnights: Nielsen Metered-Market HH Rtgs. Details available. Digital: Adobe Analytics.
NBC SPORTS STATEMENT:
Mike McCarley, President, Golf, NBC Sports:
“In 2016, we made a commitment to our partners at The R&A to help elevate The Open, golf’s original championship, with U.S. sports fans. Therefore, we’re thrilled with this Sunday’s tremendous display of drama from the greatest golfers in the world. This was a great day for golf. Congratulations to Francesco Molinari, the Champion Golfer of the Year.”
NBC SPORTS’ PLAYING THROUGH COMMERCIAL BREAK MODEL:
Thank you to all the sponsors of @TheOpen that supported @NBCSports’ “Playing Through” commercial format, which delivered an additional 181 golf shots over the past 4 days of coverage.
— Golf Channel PR (@GolfChannelPR) July 22, 2018
Enhancing both the viewership and commercial experience, NBC Sports’ popular “Playing Through” split-screen commercial format returned for The Open, ensuring viewers don’t miss key stretches of the action during commercial breaks. During NBC Sports’ coverage of The 147TH Open at Carnoustie Golf Links, an additional 181 shots of live golf were shown via “Playing Through.”
NBC SPORTS COVERS ALL 156 GOLFERS FOR THIRD YEAR IN A ROW:
NBC Sports has shown all 156 golfers at The 147th Open on @GolfChannel, fulfilling the mantra: “If you’re good enough to qualify for The Open, you deserve to be seen on TV.” @NBCSports has shown at least 1 golf shot from the entire field at #TheOpen for 3 consecutive years. pic.twitter.com/TL4wCrvS7a
— Golf Channel PR (@GolfChannelPR) July 20, 2018
NBC Sports has shown all 156 golfers at The 147th Open on Golf Channel, fulfilling the mantra: “If you’re good enough to qualify for The Open, you deserve to be seen on TV.” By the end of the second round, NBC Sports showed at least one golf shot from the entire field at The Open , marking 3 consecutive years.
