GolfNow’s Philanthropic “Round-Up” Campaign Uses Technology to Further Educational Opportunities for Military Families
ORLANDO, Fla. – NBC Sports Next, the technology and innovation division of NBC Sports, today launches a new “round-up” campaign through its GolfNow brand to raise funds for the Folds of Honor military charity.
The GolfNow “round-up” campaign will be conducted through Memorial Day and encourages anyone booking a tee time through its website and app to contribute to the philanthropic effort. GolfNow is enlisting its “round-up” technology to generate the funds, which will be used by Folds of Honor to help further educational opportunities for the spouses and children of America’s fallen and disabled service members.
“We’re honored to have the opportunity to salute America’s military families through this partnership with Folds of Honor,” said Jerramy Hainline, SVP & GM, Golf, NBC Sports Next. “We’re also proud to associate the GolfNow brand and want to encourage – as well as say thank you – to everyone who will decide to contribute and make a positive change in so many people’s lives.”
GolfNow operates the largest online tee-time marketplace in golf and is the industry’s leading provider of golf course operations software and services to more than 9,000 courses worldwide. Anyone booking tee times on GolfNow through May 31 will be provided the opportunity to round up the total cost of the reservation to an even-dollar figure. For example, if the cost of a tee time totals $34.65, the golfer can elect to round up the cost to $35, donating the additional $0.35 to Folds of Honor.
The campaign will be promoted across a variety of NBC Sports platforms, both on-air and online, as well as social media spotlights of service members. Folds of Honor will support the campaign to its constituents around the U.S. and through appearances by its founder and CEO Lt. Col. Dan Rooney.
“We are grateful to GolfNow and the entire NBC family for its support of Folds of Honor, Patriot Golf Days and the military families that we serve,” said Rooney. “GolfNow has made a commitment to make a life-changing difference for those that sacrifice so much and defend our freedom.” Patriot Golf Days, held over Memorial Day weekend, provides funding in support of Veterans and military families. Since its inception, the grassroots effort has provided over 12,000 academic scholarships and raised nearly $60 million.
This effort on behalf of Folds of Honor is a part of NBC Sports Next’s Better Together community impact initiative. Similar round-up campaigns on GolfNow have helped raise funds for Youth on Course and the non-profit organizations aided by the NFL’s Salute to Service initiative. The ongoing campaign for Youth on Course has raised more than $1.5 million since December 2020.
About NBC Sports Next
NBC Sports Next is a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within its three groups: Youth & Recreational Sports, Golf, and Betting & Gaming. NBC Sports Next, known for its sports technology product innovation, equips more than 30MM players, coaches, athletes, sports administrators and fans in 40 countries with more than 25 sports solution products, including SportsEngine, a youth sports club, league and team management platform; GolfNow, the leading online tee time marketplace and provider of golf course operations technology and services; GolfPass the ultimate golf membership that connects golfers to exclusive content, tee time credits, coaching, tips and other benefits; TeamUnify, swim team management services; GoMotion, sports and fitness business software solutions; and NBC Sports Edge, (formerly Rotoworld) a leading platform for fantasy sports information and betting-focused tools. NBC Sports Next is fueled by its mission to innovate, create larger-than-life events and connect with sports fans through technology to provide the ultimate in immersive experiences.
About Folds of Honor
Folds of Honor is a 501(c) (3) nonprofit organization that provides educational scholarships to the spouses and children of military members who have fallen or been disabled while serving in the United States Armed Forces. Our educational scholarships support private school tuition or tutoring in grades K-12, tuition for college, technical or trade school and post-graduate work, including a master’s degree, doctorate, or professional program. Funds for a second bachelor’s degree or trade/technical program certification are also available. Since its inception in 2007, Folds of Honor has awarded over 35,000 scholarships totaling more than $160 million in all 50 states. Among the students served, 41 percent are minorities. It is rated a four-star charity by Charity Navigator and Platinum on GuideStar. It was founded by Lt Col Dan Rooney, the only-ever F-16 fighter pilot (with three combat tours in Iraq) and PGA Professional. For more information or to donate in support of a Folds of Honor scholarship visit foldsofhonor.org.
-NBC Sports Next-
Dan Higgins
NBC Sports Next
407-496-8107
