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NEW BALANCE BRINGS FRESH FOAM® TECHNOLOGY TO ITS WOMEN’S FOOTWEAR COLLECTION

March 17, 2021

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Boston, Mass.,  – New Balance brings the Science of Soft to its women’s footwear collection featuring Fresh Foam technology. The New Balance’s Fresh Foam technology utilizes data-driven designs to determine zones in the midsole where altering levels of compression and resistance are aligned to provide ultra-soft cushioning and lateral stability. The company first introduced Fresh Foam to women in its performance running shoes.  Now women will be able to experience these same performance and comfort features as they walk the fairways with the Fresh Foam LinksSL and Fresh Foam Breathe.

 

CUSH+ – A molded insole for superior comfort and lateral stability

FRESH FOAM – An innovative midsole with a data-driven design that identified zones in the midsole where altering levels of compression and resistance are aligned to provide ultra-soft cushioning and lateral stability.

SMART RUBBER OUTSOLE – The spikeless outsole on the Fresh Foam LinksSL and Fresh Foam Breathe has omnidirectional traction lugs with pressure mapping colors to highlight key performance zones.

Women’s Fresh Foam LinksSL

The Women’s Fresh Foam LinksSL provides a high-performance spikeless golf shoe that features a waterproof microfiber leather and performance mesh upper with TPU eyestays for a secure fit.  For the early morning golfers, the forefoot has a welded water-guard for added protection. The combination of the Fresh Foam midsole and molded CUSH+ insole provides pure comfort on every step. The smart rubber spikeless outsole on the Fresh Foam LinksSL uses omnidirectional traction lugs with pressure mapping colors to highlight key performance zones during the swing. Fresh Foam LinksSL is backed by a two-year waterproof warranty.


Women’s Fresh Foam LinksSL Specifications:
• Weight: 9.0 oz.
• Color: White/Blueprint liner; Grey/Blueprint liner
•  Sizes: 6 -11; Widths: B, D
•  Warranty: Two-year limited waterproof**
•  Retail Pricing: $89.95
•  Currently Available

Women’s Fresh Foam Breathe
The Women’s Fresh Foam Breathe combines a lightweight breathable performance mesh upper with supportive synthetic overlays in a low-top silhouette.  Women will experience comfort in every step with the Fresh Foam midsole and CUSH+ insole. The smart rubber outsole uses pressure mapping colors to highlight key performance zones during the swing.

Women’s Fresh Foam Breathe Specifications:
• Weight: 7.8 oz.
• Color: White/Blueprint liner, Black/Cheetah liner, Grey, Navy
•  Sizes: 6 -11; Widths: B, D
•  Retail Pricing: $69.95
•  Availability – Current

As with all New Balance golf shoes, comfort begins right out-of-the-box with the Fresh Foam LinksSL and Fresh Foam Breathe.

About New Balance

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for over 75 years and representing a limited portion of our U.S. sales, New Balance Made U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 6,000 associates around the globe, and in 2019 reported worldwide sales of $4.0 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.

 

Media Contact:

Jackie Beck, jackiebeck00@hotmail.com, 860.304.3643

 

 

 

 

 

 

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