Rocklin, CA – The Association of Golf Merchandisers (AGM) is pleased to announce the latest episode of The Fairway to Retail Success, featuring Alecia Lane, Director of Retail at Quail West Golf & Country Club and AGM Secretary/Treasurer. In this episode, Alecia shares her approach to creating exceptional member experiences through innovation, strong relationships, and thoughtful retail strategy.
At Quail West, Alecia has built an award-winning retail program by staying ahead of industry trends and curating a diverse product mix that extends well beyond traditional golf merchandise. Her “behind the gate” philosophy encourages members to shop within the club by providing convenience and thoughtfully selected products that reflect their lifestyles, creating a retail experience that feels both relevant and personal.
In this episode, Alecia discusses how creative retail events, intentional visual merchandising, and collaboration across the club help keep members engaged throughout the season. She also shares insight into the importance of building meaningful relationships in retail and offers a preview of her Relationship Building seminar for AGM’s Certified Retail Manager (CRM) program.
Alecia also reflects on the value of bringing golf retail professionals together, including the upcoming AGM Regional Event at Quail West and the opportunities these events create for education, networking, and connection. Throughout the conversation, she offers practical insight for merchandisers looking to strengthen member relationships, embrace innovation, and create retail experiences that keep customers coming back.
This episode is now available on Apple Podcasts, Spotify, YouTube, and the AGM website.
The Fairway to Retail Success: An AGM Podcast is the premier platform for golf retail professionals, showcasing the visionary voices shaping the industry today. Whether you’re looking for cutting-edge merchandising strategies, innovative marketing ideas, or proven operational best practices, this podcast delivers expert insights to help you elevate your retail game. Designed to unite the AGM community, it highlights the breakthroughs and leadership driving golf retail forward, celebrating both seasoned experts and emerging innovators.
To learn more about the AGM and access tools to support your retail journey, visit the AGM website.
About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM), a leading global professional organization, boasts over 900 buyers and 200 vendors committed to advancing the golf merchandising industry. Recognized for excellence, AGM aims to elevate retail standards, enhance industry relationships, and deliver continuous education. Our focus lies on key metrics, visual merchandising, promotions, and buying strategies, fostering profitable collaborations between golf retail buyers and vendors.
For more information, visit https://agmgolf.org/membership-2/
Media Contact:
For media inquiries, contact: Megan Fidler, AGM Director of Marketing – megan@agmgolf.org – 916-717-4138.
