NEW TOUR SEASON…SAME RESULTS
Player Captures First PGA TOUR VictoryWearing Replaceable Cleat Technology
The PGA TOUR has turned its calendar to a new season but one thing has remained the same…a player wearing footwear with replaceable cleats captured the Safeway Open in Napa. It was his first victory on TOUR and came in dramatic fashion as he birdied the final two holes of regulation and then the first three holes of a playoff – over players in spikeless footwear – to win.
“The new TOUR season has begun and we are already seeing the continuation of the trend from last season with the winning players wearing cleated footwear,” said John Hohman, senior vice president of marketing for PrideSports. “It reinforces the importance of what players of any skill level have on their feet. You just cannot place a value on the stability and traction provided by cleats versus spikeless shoes.”
Replaceable cleat technology was also a factor this past weekend for the winners of the Alfred Dunhill Links Championship on the European Tour and the Yeangder Tournament Tournament Players Championship on the Asian Tour.
PrideSports is the undisputed leader in the golf cleat segment with its CHAMP® and Softspikes® brands. CHAMP’s Helix, Zarma Tour and Stinger cleats, as well as Softspikes’ Pivix, Pulsar, Silver Tornado and Stealth cleats, dominate the OEM and secondary market in terms of performance and sales.
About PrideSports
Headquartered in Brentwood, TN with offices across America, Europe and Asia, PrideSports provides traction elements and retention systems to athletic footwear manufacturers around the globe as well providing its CHAMP® and Softspikes® branded products to retail channels worldwide – maintaining a preeminent position within golf, soccer, baseball, football and other sports. In addition, the company provides a full line of golf accessories and is the largest producer and distributor of golf tees in the world, with brands including Pride Golf Tee®, Pride Professional Tee System® (PTS) and Zarma Fly Tee®.
Contact:
Mike Alday
Alday Communications, Inc.
615-791-1535 ext. 22
