News

Sundog Eyewear: Hunter Mahan won the Waste Management Phoenix Open while wearing the Mela-Lens in his 2010 H Signature Series sunglasses.

Ecco: Promotes David Helter to specialty sales director and will oversee the company’s golf, performance and kids divisions within the U.S. market. Previously, Helter was general manager, performance and kid’s division.

Golf Datatech: Releases its December Golf Apparel Market Reports. The reports, which capture retail sales data from both on and off course retailers in the U.S., cover the top selling men’s and women’s apparel brands broken down by price range, clothing type and inventory.

Pukka Headwear: Reports on its presence at last month’s PGA Merchandise Show, which featured the unveiling of eight collections that totaled more than 150 new designs.

Just Fore You Jewelry: Expands its sales force into key areas around the U.S. in response to the company’s growth. Sales representatives are currently based in the Philadelphia, New York City and New Jersey, mid-Atlantic, northern Florida and Georgia, Texas, northern California and northern Nevada, and southern California regions.

Adidas Golf: Introduces its Powerband 3.0 footwear with a promotion at this week’s Waste Management Phoenix Open. If either Adidas Golf tour staffers Kenny Perry or Pat Perez registers a hole-in-one on the par-3 16th hole during tournament play, 10,000 people will receive a free pair of the shoes.

Glove It: Adds a birdie belt and a new collection of bling metallic visors to its 2010 accessory offerings.

AHEAD: Introduces an S.O.S. (Smart Ornamentation Sells) campaign. “Our design and sales team took a look back at the most successful logo designs over the last 15 years, coupled them with some extraordinary new designs for 2010 and created a S.O.S. resource book for each of our reps,” said Jeff Waller, National Sales Director, AHEAD. “With this book, the reps are better able to help their accounts visualize and select designs that will showcase the club logo and pop off the shelf.”

Fairway & Greene: The apparel company partners with Pebble Beach Co. to create the Fairway & Greene Pebble Beach Pro Member Invitational, March 21-24, at three Pebble Beach Resorts (CA) golf courses.

Fairway & Greene: The apparel company partners with Pebble Beach Co. to create the Fairway & Greene Pebble Beach Pro Member Invitational, March 21-24, at three Pebble Beach Resorts (CA) golf courses.

Trion: Z: Dubai Desert Classic winner wore the Palette Mag Titan ionic/magnetic wristband en route to 16th European Tour victory.

Ecco: Danish shoemaker extends its sponsorship of the Ladies European Tour through 2010, the seventh successive year of the partnership. Ecco will offer complimentary footwear to every LET member in exemption categories 1-8.

Ecco: Staff player Fred Couples wears the Casual Cool II GTX golf shoes en route to winning the ACE Group Classic, his first Champions Tour win.

Glove It: The Nicole Miller line now includes a Metallic Leather Glove collection, which comes with a removable ball marker, extended wristband with a fitted elastic sweatband and a Velcro closure with Nicole Miller signature embossed.

Just Fore You Jewelry: Donates pieces of its handmade jewelry to the Camp Siberia charity auction, Feb. 27 in Poulsbo, WA.

Ka’anapali Golf Resort: Makes Golf World’s 100 Best Golf Shops listing, and is the only Hawaiian shop in the top 100.

Pima Direct: Launches its summer 2010 collection, which includes double mercerized Supima cottons and performance EcoTec bamboo charcoal knit shirts. Each is available in three new color collections – The Shores, The Links and The Twilight. “Our orders in hand after the first day of the [PGA Merchandise Show] were double that of the entire show last year,” said Jeff Clark, vice president of sales.

FootJoy: Introduces the new Spidr2 golf glove, which is designed to optimize grip performance in a number of playing conditions.

Cutter & Buck: Signs Hall of Famer Juli Inkster to an endorsement agreement for 2010. Inkster will make her debut in the brand’s ladies’ collection at the Honda PTT LPGA Thailand.

Golf Dawgs: To display its entire line of Firestone-licensed work shoes for grounds- and greenskeepers at the Golf Industry Show, today and Thursday in San Diego, CA.