News

Golf Datatech: Releases its June “Golf Apparel Market Reports,” which captured mid-year golf apparel sales.

Ecco: Staff player Arjun Atwal wore its World Class GTX golf shoes en route to winning the Wyndham Championship.

Kentwool: Staff player Bubba Watson secured his place on the U.S. Ryder Cup team with a second-place finish at the PGA Championship. To celebrate, Kentwool is running a 40-day Team USA consumer promotion.

Allen Edmonds Shoe Corp.: Player’s Shoe receives positive reviews from players at the PGA Championship. The Wisconsin-based company presented each player in the field with a pair of the newly-launched shoes.

Imperial Headwear, New Ear Cap Co.: Unveil a new line of women’s headwear, which includes four unique visor designs and a small-fit cap, each offering a version that incorporates New Era’s patented ball marker technology.

Adidas Golf: Hires Steve Olsen of Green Bay, Wisc., winner of the company’s Wear in the World Adventure job interview promotion, as the company’s social media and e-marketing coordinator.

Divots Sportswear: Introduces its Collegiate Collection, which incorporates the company’s product range to match the colors of colleges and universities across the country. Schools currently available are the Naval Academy, Maryland, Clemson, Colorado State, Auburn and Georgia.

Abacus: Reports on its 2010 autumn and winner collection, which features the Canmore rain jacket and the Banchory Wind Stop knitted sweater.

Etonic: Introduces a new Stabilizer golf shoe for 2011. The shoe is lined with Outlast, a NASA-engineered material that reduces heat and moisture inside the shoe by more than 40 percent. Also, the upper is made of performance microfiber material that reduces weight by 20 percent.

The Littlest Golfer: Announces a partnership with Duran Group that will expands the youth apparel brand’s representation in key markets nationwide. Todd Jennison has been named The Littlest Golfer’s new national sales manager.

Allen Edmonds Shoe Corp.: Player’s Shoe receives positive reviews from players at the PGA Championship. The Wisconsin-based company presented each player in the field with a pair of the newly-launched shoes.

Imperial Headwear, New Ear Cap Co.: Unveil a new line of women’s headwear, which includes four unique visor designs and a small-fit cap, each offering a version that incorporates New Era’s patented ball marker technology.

The Apparel Wire: Sponsoring “Project Fairway,” a panel discussion featuring a number of leading golf fashion industry experts on Tuesday, Aug. 17, at the PGA Fall Expo in Las Vegas, Nev.

Glove It: Will launch its new Signature line of women’s fashion golf accessories at the PGA Fall Expo, Aug. 16-18 in Las Vegas, Nev.

AHEAD: Will support Patriot Golf Day, Sept. 3-6, with the sale of its limited edition caps. AHEAD will donate $2.50 for every cap sold to the Folds of Honor Foundation.

Tehama: Names Lane Walcoff as a sales representative for Southern California. Walcoff will support Tehama on a green grass level throughout the territory, and also call on several key national retail accounts across the country.

Pilla High Performance Eyewear: Announces plans to exhibit at the PGA Fall Expo, Aug. 17-18 at The Venetian in Las Vegas, Nev.

Lija: Will launch a new line, Label 3, at this year’s show, Aug. 17-18 in Las Vegas, Nev. Also, the apparel brand will display four new Lija Collections and relaunch its Lija Essentials.

Dawgs Golf: Will exhibit its line of lightweight golf footwear, Aug. 16-18 in Las Vegas, Nev.

Sundog Eyewear: Tour staff player Hunter Mahan won the WGC-Bridgestone Invitational on Sunday and qualified for the U.S. Ryder Cup team.