News

Ecco: Announces the arrival of its hybrid sport-casual Golf Street Premier shoe, which is available online and ships to retailers later this week.

Gogie Girl: Introduces its new Audrey Collection, which includes the ideal “sun hat for on the course play or an afternoon in the garden,” the company says.

Keri Golf: Announces the premier of a new Web site, which the company says reflects “the chic, clean lines and design aesthetic of the 2010 Newport collection.”

Nivo: Reports that Jessica Marksbury, host of Inside Golf Magazine, has chosen to wear its 2010 collection on the show.

Ecco: Redesigns its Comfort Tech Van, which is a core element in a nationwide initiative to enhance retailer and consumer awareness of the company’s direct-injection shoe technology.

Just Fore You Jewelry: Becomes an affiliate partner of the EWGA and will be showcased at EWGA events throughout the year.

Abacus: Offers highlights of its spring and summer products, including its Concord rainwear and Buckie and Scramble polos.

Quagmire: Signs Caroline Larsson and Adrienne White to its staff of LPGA and Futures Tour players.

Golfweek: Announces its acquisition of three Golf Press Association wire services, including The Apparel Wire.

Ecco: Tour staff player Fred Couples won the Champions Tour’s Cap Cana Championship, his third straight win this season, wearing the shoemaker’s Golf Street Premier footwear.

Dawgs Golf: Partners with Golf Trends, which will manage a team of sales representatives in Canada to showcase the footwear maker’s full-line collection. Dawgs Golf shoes will be available for sale in Canada in early May.

Adidas Golf: Bandon Dunes Golf Resort chooses the ClimaProof All Weather Caddy Suit for its caddy force. Adidas Golf won the bid to become the official supplier in August and spent 24 months testing various prototypes of the suit, which caddies began wearing on March 23.

Glove It: Named an affiliate partner of the EWGA and will market its line of women’s accessories and golf bags at local and national EWGA events.

Adidas Golf: With input from LPGA pros Paula Creamer and Natalie Gulbis, creates new Signature Paula and Signature Natalie footwear.

Quagmire: The lifestyle apparel company signs tour players Matt Weibring, Branden Grace and Aron Price to endorsement agreements.

Fila Golf: Tour staff player Stacy Lewis records back-to-back top-10 finishes on Ladies European Tour. Lewis tied for eighth at the ANZ Ladies Masters and finished seventh at the Women’s Australian Open.

Just Fore You Jewelry: Becomes an affiliate partner of the EWGA and will be showcased at EWGA events throughout the year.

Etonic: G>Sok Perfect Fit receives a gold award on Golf Digest’s 2010 Golf Glove Hot List. The glove received high marks for its flexibility, consistent fit and anti-twisting thumb area.

Trion:Z: Signs PGA Tour rookie Rickie Fowler to a multi-year endorsement agreement.

Sunice: Signs a three-year licensing agreement with the PGA Tour to become the outerwear licensee of the PGA, Champions and Nationwide tours.