News

Sundog Eyewear: Tour staffer Louis Oosthuizen won the European Tour’s Malaysian Open wearing the brand’s Mela-Lens Bent model.

Kaenon: Tour staffer Carl Pettersson wore the brand’s polarized Jetty Black G28 Rx sunglass en route to winning the RBC Heritage.

Bermuda Sands Apparel: Hires Chris Nicholson as its sales representative covering central and northern Florida.

Sundog Eyewear: Tour staffer Louis Oosthuizen won the European Tour’s Malaysian Open wearing the brand’s Mela-Lens Bent model.

Sundog Eyewear: BENT Mela-Lens sunglasses were worn by Louis Oosthuizen at the Masters where he lost to Bubba Watson in a playoff and scored the tournament’s first double eagle 2 at the second hole.

Kentwool: Staff player Bubba Watson wore a limited-edition, classic green version of its Tour Profile golf sock en route to winning the Masters.

Colantotte: Announces a new branding direction in the United States, transitioning from Trion:Z to Colantotte. Said Colantotte International CEO Toru Kamatari: “In the United States, consumers, athletes and retailers have known us as Trion:Z. The fact is that we have always been part of Colantotte Co. Ltd., but we were acting as the U.S. distributor for Colantotte under the Trion:Z brand name. We are now officially the U.S. office of Colantotte and are operating as the international arm of the company. As a result, we have made the decision to transition the branding message for new products from Trion:Z to Colantotte. All new products will feature the contemporary Colantotte company logo.”

Sabona of London: To donate to the Prostate Cancer Foundation from sales of its Arnie’s Army Battles Prostate Cancer magnetic bracelet. The bracelet features a combination of brushed and polished stainless steel, a 1200-gauss magnet in each link, and the official Arnie’s Army Battles Prostate Cancer logo.

Kentwool: Staff player Bubba Watson wore a limited-edition, classic green version of its Tour Profile golf sock en route to winning the Masters.

Sabona of London: To donate to the Prostate Cancer Foundation from sales of its Arnie’s Army Battles Prostate Cancer magnetic bracelet. The bracelet features a combination of brushed and polished stainless steel, a 1200-gauss magnet in each link, and the official Arnie’s Army Battles Prostate Cancer logo.

Trion:Z: Announces its 2012 Masters promotion that will include more than $20,000 in prizes, awarded to more than 1,000 participants if one of the company’s three tour staffers wins the year’s opening major. The promotion runs through April 6.

Martin Golf Apparel: Introduces its new fall 2012 collections, which will continue the company’s focus on natural fibers and colors.

Loudmouth Golf: Hires Rod Taylor as its North American sales director.

In Fiamme: Apparel now being sold at Mirabel Golf Club in Scottsdale, Ariz.

Ecco: World Class GTX golf shoes were worn by tour staffer Thorbjørn Olesen en route to winning the European Tour’s Sicilian Open.

Ecco: Launches the Biom Hybrid Limited Edition, a run of 100 pairs in a white base color with custom green highlights available online starting April 9. Ecco tour staffer Fred Couples will wear the shoes during this week’s Masters.

Ecco: World Class GTX golf shoes were worn by tour staffer Thorbjørn Olesen en route to winning the European Tour’s Sicilian Open.

Ecco: Launches the Biom Hybrid Limited Edition, a run of 100 pairs in a white base color with custom green highlights available online starting April 9. Ecco tour staffer Fred Couples will wear the shoes during this week’s Masters.

AHEAD: Re-signs Luke Donald to represent the company’s headwear line.

Ecco: Tour staffer Fred Couples won the Champions Tour’s Mississippi Gulf Resort Classic wearing the brand’s BIOM Hybrid shoes.