News

Hollas: Reports on increased bookings for its summer and fall apparel lines.

Ecco: Extends its endorsement agreement with Fred Couples, who will continue to compete in the company’s Golf Street shoes and showcase the company’s logo on his headwear.

Dawgs Golf: Introduces its a collegiate and scholastic tournament gifts-and-prizes program. “Golfers often tire of receiving shirts and hats when they play in fundraising tournaments,” said Steve Mann, founder, president and CEO of Dawgs Golf. “Players can enjoy customized Dawgs golf or casual footwear during the tournament and long afterwards, displaying the logo of their favorite school or team every time they wear their Dawgs shoes.”

Abacus: Reports on its Pitch 59 full-stretch rain jacket.

Fila Golf: Tour staffer Stacy Lewis won the Kraft Nabisco Championship, her first LPGA victory and major championship, while competing in apparel from the brand’s 2011 collection.

VedaloHD Eyewear: Reports on tour staffer Stacy Lewis, who made the season’s first major, the Kraft Nabisco Championship, her first LPGA victory.

ProQuip USA: Debuts its new website, ProQuipGolfUSA.com. The website features detailed product information and images of its entire 2011 Collection, along with a full-color product catalog, sizing chart, color schemes, company news and interactivity through Facebook and Twitter.

ProQuip USA: Debuts its new website, ProQuipGolfUSA.com. The website features detailed product information and images of its entire 2011 Collection, along with a full-color product catalog, sizing chart, color schemes, company news and interactivity through Facebook and Twitter.

Fila Golf: Tour staffer Stacy Lewis won the Kraft Nabisco Championship, her first LPGA victory and major championship, while competing in apparel from the brand’s 2011 collection.

Tehama: Promotes Chris Reyna to president of sales. “I am energized over the direction Tehama is taking and confident in our solid future ahead,” Reyna said.

Kentwool: Signs PGA Tour player Matt Kuchar to an endorsement agreement. He wears the brand’s men’s calf-length Tour Standard sock.

Etonic Worldwide: Announces the hiring of sales representatives David Miller (Southern California) and Stephen Gillum (Mississippi and Louisiana) to its sales staff.

Quagmire Golf: Offering limited-edition, children’s ColorFusion T-shirts inside the merchandise tent at this week’s Shell Houston Open.

Sundog Eyewear: Partners with Golf Channel to provide prizing for the network’s Text Alerts Sweepstakes. Fans can sign up for news, scoring and tune-in alerts, along with the chance to win prizes, including Hunter Mahan’s, Paula Creamer’s or Mike Weir’s Sundog Mela-Lens eyewear.

Tifosi Optics: Hires Bob Bartlett for its newly-created operations manager position. Bartlett will oversee inside sales and warehouse operations at Tifosi’s corporate headquarters in Watkinsville, GA.

International Network of Golf: Announces that Adidas and Pukka Headwear will provide welcome bag items for attendees of the 21st ING Spring Conference, May 22-26 in Innisbrook, FL.

Tehama: Announces Christa Petitt as the company’s national sales manager.

AHEAD: Re-signs PGA Tour player Retief Goosen to wear its AHEAD performance apparel and headwear line.

Allen Edmonds: New Honors Collection golf shoes feature QR code technology on hang tags that can access a special video showcasing the new line’s craftsmanship process, Ben Crenshaw’s commentary about the Honors Collection and the line’s five shoe styles.

Allen Edmonds: New Honors Collection golf shoes feature QR code technology on hang tags that can access a special video showcasing the new line’s craftsmanship process, Ben Crenshaw’s commentary about the Honors Collection and the line’s five shoe styles.