News

Bermuda Sands Apparel Co.: Appoints Pure Sports Marketing as its new sales representative for the Georgia and Alabama region.

Abacus: Spring collection will feature the Bollina printed wind jacket for the 2011 season.

Abacus: Signs Nicole Hage, a player on the LPGA and Futures tours, to an endorsement agreement for 2011.

USA Dawgs, Inc.: Introduced its new Dawgs Partners program at the recent Nevada Athletic Directors Association Conference, held Feb. 23-25.

Hollas: Adds merino wool to its fall outerwear line. New styles will include the Central Park v-neck and Empire ¼-zip pullover. Color combinations will include Vapor/Lime, Black/Ebony, Ebony/Vapor and Lime/Ebony.

Tifosi Optics: Introduces the Slope, a new sport fashion model for 2011.

Imperial Headwear: Joins John Daly, through his association with Provident Merchandise Sourcing, to announce the creation of the Blue Collar Golf apparel line.

Nike Golf: Celebrates the 20th anniversary of the NikeFIT System of material technologies.

Abacus: Features the Abacus Lily, a classic capri and skort, in its Spring 2011 collection.

Abacus: Signs Hannah Jun, a player on the LPGA, LPGA Futures and Ladies European tours, to an endorsement agreement. As part of the agreement, Jun will wear Abacus apparel on tour.

Hollas: Adds merino wool to its fall outerwear line. New styles will include the Central Park v-neck and Empire ¼-zip pullover. Color combinations will include Vapor/Lime, Black/Ebony, Ebony/Vapor and Lime/Ebony.

Golfweek: Annual Golfest event series at The Villages on March 4-5 will include appearances by Hall of Famers Greg Norman and Nancy Lopez.

Seaview-A Dolce Resort: Golf shop recognized by Golf World on its 100 Best Golf Shops list. “It is essential to keep the shop vibrant while offering a fresh selection of products that cater to male and female golfers of all ages, sizes and abilities,” said Stephen Havrilla, director of golf for Seaview.

Tifosi Optics: Announces design improvements to its best-selling Slip model. “Among the technical changes for 2011, the Slip has an exclusive-to-Tifosi adjustable earpiece system,” said co-founder Joe Earley.

Bermuda Sands Apparel: Hires John Gerken as a sales representative who will cover the company’s Illinois region.

Second Skin: Reports on the reception of its golf outerwear brand – including the popular Drywick line – after a three-absence at the PGA Merchandise Show. “Our Drywicks are a staple in more than 900 pro shops in Canada and we knew the combination of quality, technology and value would resonate with the U.S. market,” said managing partner Don Nichols.

Etonic: To give away a free glove with the purchase of a pair of Etonic golf shoes. The promotion runs through May 31.

VedaloHD: Continues as exclusive eyewear supplier of Caddy For A Cure, a charitable organization that auctions off opportunities to caddie for professional players in PGA Tour practice rounds.

Dawgs Golf: Introduces its new Dawgs Partners collegiate and scholastic fund-raising program. A high school, college or university that becomes a Dawgs Partner can raise funds for its programs through the online sale of Dawgs shoes, including footwear customized for the school.

Ecco: Staff player Aaron Baddeley wore its World Class GTX golf shoes en route to a two-shot victory at the Northern Trust Open. Fellow Ecco staffer Fred Couples tied for seventh.