News

Fairway & Greene: Introduces its own EDI replenishment technology into the golf marketplace. Electronic data interchange allows for the sharing of real-time sales and inventory data by retailers with wholesalers to manage inventory levels and maximize sales.

Trion:Z: Selects Read the Greens to provide the public relations support for its golf division.

Trion:Z: Dual Loop ionic magnetic bracelet was worn by the WGC-HSBC Champions winner.

Fairway & Greene: Introduces its own EDI replenishment technology into the golf marketplace. Electronic data interchange allows for the sharing of real-time sales and inventory data by retailers with wholesalers to manage inventory levels and maximize sales.

Second Skin: Announces the expansion of its waterproof rain collection for introduction into the U.S. golf and resort market for spring 2011.

Kentwool: Tour staffer Jonathan Byrd won the Justin Timberlake Shriners Hospital for Children Open wearing the company’s Tour Standard model sock.

Scheyden Precision Eyewear: Partners with eyewear and optics designer Patrick Hussey, who will oversee the company’s product development beginning with the brand’s 2011 collection.

Nike Golf: Tour staffers Paul Casey, Anthony Kim, Carl Pettersson, Francesco Molinari and Charl Schwartzel will debut the brand’s Nike Lunar Control golf shoe at this week’s WGC HSBC Champions.

Etonic: Launches its women’s 2011 golf footwear line with the addition of Sport Tech and Lite Tech II for women.

Ecco: Staff player Fred Couples wore its Classic Premier golf shoes en route to winning the Champions Tour’s Administaff Small Business Classic.

Pilla High Performance Eyewear: Staff player Christina Kim wore the company’s special edition custom Freedom frame, which consists of the American flag on the temple, en route a sixth-place tie at the Sime Darby LPGA Malaysia.

Adidas Golf: Launches Traxion Lite as the latest member of its GolfLite Collection. The lineup is engineered to be lightweight and use spikeless technology.

The Littlest Golfer: Will introduce ultra-premium 100 percent mercerized cotton retro-print polos at the 2011 PGA Merchandise Show in Orlando, Fla.

Adidas Golf: Launches Traxion Lite as the latest member of its GolfLite Collection. The lineup is engineered to be lightweight and use spikeless technology.

Etonic: Launches its women’s 2011 golf footwear line with the addition of Sport Tech and Lite Tech II for women.

Antigua: Earns first place in London Ontario Golf’s Golf Gear Awards best apparel category.

Pilla High Performance Eyewear: Launches its newest line of performance eyewear that is targeted toward golfers and uses an innovative light management system.

AHEAD: Reports through the first three quarters of the fiscal year that sales are up versus prior year and bookings for its fall 2010 and spring 2011 line are up versus prior year in all three categories – headwear, apparel and accessories. AHEAD also announces the hiring of five new sales reps.

Trion:Z Staff professional Brittany Lincicome wore the company’s Palette bracelet en route to a second-place finish at the Navistar LPGA Classic.

Dawgs Golf: Becomes a sponsor of the New England Intercollegiate Golf Association Fall Tournament, which finishes today, Tuesday, Oct. 19.