News

AHEAD: Decides to attend the PGA Fall Expo, Aug. 16-18 in Las Vegas, Nev., citing the event as a way of reaching west coast and international customers.

Greg Norman Collection: Commits to exhibiting at the PGA Fall Expo, Aug. 16-18 in Las Vegas, Nev. “We’re hearing from influential West Coast buyers that the new dates and venue have made the show a must-attend event,” said Michael J. Setola, president/CEO Greg Norman Collection.

Glove It: Announces plans to exhibit at the PGA Fall Expo, Aug, 16-18 in Las Vegas, Nev. “With a small sales force, the golf shows have been an important part of our sales strategy,” said Karen Lovcik, CEO of Glove It. “Now with the show planned during Fashion Week, we look forward to a busy show with increased floor traffic.”

Summit Golf Brands: Appoints William “Billy” Draddy as senior vice president, creative director of Fairway & Greene and Zero Restriction. Draddy will report directly to Christopher Heyn, CEO of parent company Summit Golf Brands.

Summit Golf Brands: Appoints William “Billy” Draddy as senior vice president, creative director of Fairway & Greene and Zero Restriction. Draddy will report directly to Christopher Heyn, CEO of parent company Summit Golf Brands.

Adidas Golf: Selects the two applicants who will participate in its “Wear in the World Adventure2Ì¢?å_ promotion. The winner will earn a chance to become the company’s new social media catalyst. The participants will go head-to-head in a globetrotting golf adventure to nine countries on three continents over 50 days.

Pukka Headwear: Introduces its new Custom Xpress Program, which expedites production on custom headwear and offers free shipping.

Antigua Group: Names Gary Chittenden as the company’s Salesman of the Year. Chittenden represents the upstate and western New York sales territory, and joins 13 other Antigua Group sales representatives who earned Territory Achievement Awards.

AHEAD: Re-signs Arnold Palmer to represent the company’s headwear line. Palmer will appear in AHEAD’s headwear catalog, point of sales materials and on its website. Also, AHEAD is planning to develop an Arnold Palmer label within its golf assortment.

PGA Fall Expo: Education Conference, featuring more than 20 key topics presented by recognized experts in their field, will be offered at no cost to attending PGA Professionals and golf buyers. The Fall Expo is Aug. 17-18 in Las Vegas, Nev.

Ecco: Staff pro Thomas Bjorn wore its World Class GTX shoes en route to winning the European Tour’s Estoril Open de Portugal.

Etonic: Reports on George Murray, who wore the company’s Stabilizer golf shoes en route to winning the European Challenge Tour’s Scottish Hydro Challenge. The victory was Murray’s first as a professional.

Adidas Golf: Unveils its Tour360 4.0 USA flag limited-edition footwear, which will be worn by Adidas Golf athletes at next week’s U.S. Open and 2010 Ryder Cup.

Antigua: Expands its Desert Dry Xtra-Lite to its Rendition Jackets for 2010. The two-way stretch fabric allows the Rendition jacket to be lightweight and resistant to water. The company also introduced its Bamboo Fabrics for 2010.

Adidas Golf: Expands its adiPure apparel line to include female offerings, and featuring all of Adidas’ proprietary technologies in stunning colors, sleek silhouettes, and impeccable details. “We have created adiPURE for the woman who demands excellence in her apparel in terms of fit, function, and form,” said Patricia Dahan, senior director of global apparel.

AHEAD: Re-signs Jack Nicklaus to represent the company’s headwear line. Nicklaus will continue to appear in the company’s headwear catalog, point of sales materials and on the website.

Imperial Headwear: Becomes a sponsor of the Carolinas Section of the PGA of America. Imperial will receive advertising and editorial considerations within the Section’s newsletters and website, and recognition at its three annual tournaments.

Kate Lord: Bling cap worn by Purdue en route to NCAA Division I Women’s Championships title. The Boilermakers wore a Kate Lord bling black cap with a sparkling crystal embedded “P” in gold behind a white backdrop.

Dunning: Staff player Zach Johnson wore a mix of its vintage athletic-prep clothing en route to capturing his seventh career PGA Tour title, the 2010 Crowne Plaza Invitational at Colonial.

Pukka Headwear:Adds Cindy Postic as a sales representative in Minnesota. Also, the company will expand Eric Christie’s territory to include much of the Pacific Northwest.