News

Divots Sportswear: Bill Heubach, senior vice president of sales and marketing, has been named 2010 Salesperson of the Year for the Georgia Section of the PGA of America.

Fila Golf: Staffer Stacy Lewis finished third at the LPGA Mizuno Classic in Shima, Japan. Lewis wore Genova, Messina and Sussex polos.

Divots Sportswear: Bill Heubach, senior vice president of sales and marketing, has been named 2010 Salesperson of the Year for the Georgia Section of the PGA of America.

Etonic Worldwide: Hires Pat Dowd as its southeast Florida sales representative.

Fairway & Greene: Introduces its own EDI replenishment technology into the golf marketplace. Electronic data interchange allows for the sharing of real-time sales and inventory data by retailers with wholesalers to manage inventory levels and maximize sales.

Trion:Z: Selects Read the Greens to provide the public relations support for its golf division.

Trion:Z: Dual Loop ionic magnetic bracelet was worn by the WGC-HSBC Champions winner.

Fairway & Greene: Introduces its own EDI replenishment technology into the golf marketplace. Electronic data interchange allows for the sharing of real-time sales and inventory data by retailers with wholesalers to manage inventory levels and maximize sales.

Second Skin: Announces the expansion of its waterproof rain collection for introduction into the U.S. golf and resort market for spring 2011.

Kentwool: Tour staffer Jonathan Byrd won the Justin Timberlake Shriners Hospital for Children Open wearing the company’s Tour Standard model sock.

Scheyden Precision Eyewear: Partners with eyewear and optics designer Patrick Hussey, who will oversee the company’s product development beginning with the brand’s 2011 collection.

Nike Golf: Tour staffers Paul Casey, Anthony Kim, Carl Pettersson, Francesco Molinari and Charl Schwartzel will debut the brand’s Nike Lunar Control golf shoe at this week’s WGC HSBC Champions.

Etonic: Launches its women’s 2011 golf footwear line with the addition of Sport Tech and Lite Tech II for women.

Ecco: Staff player Fred Couples wore its Classic Premier golf shoes en route to winning the Champions Tour’s Administaff Small Business Classic.

Pilla High Performance Eyewear: Staff player Christina Kim wore the company’s special edition custom Freedom frame, which consists of the American flag on the temple, en route a sixth-place tie at the Sime Darby LPGA Malaysia.

Adidas Golf: Launches Traxion Lite as the latest member of its GolfLite Collection. The lineup is engineered to be lightweight and use spikeless technology.

The Littlest Golfer: Will introduce ultra-premium 100 percent mercerized cotton retro-print polos at the 2011 PGA Merchandise Show in Orlando, Fla.

Adidas Golf: Launches Traxion Lite as the latest member of its GolfLite Collection. The lineup is engineered to be lightweight and use spikeless technology.

Etonic: Launches its women’s 2011 golf footwear line with the addition of Sport Tech and Lite Tech II for women.

Antigua: Earns first place in London Ontario Golf’s Golf Gear Awards best apparel category.