News

Abacus: Scandinavian-based brand will display its 2010 autumn collection at the upcoming show later this month. The collection, according to Abacus, is a “fusion between town and country focusing on attire that can be worn on and off the course.”

Bobby Jones, Jack Nicklaus Sportswear: Apparel brands hire Jared Henzlik and Patty Crosby as regional account executives. Henzlik’s region will encompass Illinois, Wisconsin, Indiana and Kentucky, while Crosby will cover Oklahoma and Texas.

Etonic: Hires Kent Wheeler as director of sales and marketing for its golf division. Wheeler will oversee the company’s sales force and the development and implementation of growth strategies in golf footwear and gloves.

Ecco: For fifth consecutive year, the brand will be the official footwear for the AT&T Pebble Beach National Pro-Am, supplying shoes to pro-am participants.

FootJoy: Signs Geoff Ogilvy to multi-year agreement to wear its shoes and glove.

Peter Millar: Hires Todd Martin as president of the company’s golf division. Martin will be responsible for all of Peter Millar’s golf sales efforts and strategic partnerships.

Scheyden Precision Eyewear: Offering a limited-time promotion providing free prescription lenses with the purchase of any Dual RX frame through Jan. 31.

Antigua: Launches two social media channels to reach consumers, setting up Twitter and Facebook pages. The social media goal is to help Antigua find out what customers enjoy about its products, as well as continue to learn what they are looking for from Antigua in the future.

Just Fore You Jewelry: Hires Jim Hames as director of sales, and will be responsible for initiating a sales program, including hiring and overseeing territorial sales representatives.

Ecco: For fifth consecutive year, the brand will be the official footwear for the AT&T Pebble Beach National Pro-Am, supplying shoes to pro-am participants.

To celebrate its 20th anniversary by debuting its latest collection at the PGA Merchandise Show, Jan. 28-30 in Orlando, FL. “This is an exciting year for us, because it validates the work we’ve done and the product we’ve created. What started as a small company in Seattle has grown into an internationally recognized brand,” said Jens Petersson, CEO of Cutter & Buck.

Wear In The World promotion that showcased its premium performance technologies ends in Alice Springs, Australia, after 31 days.

To celebrate its 20th anniversary by debuting its latest collection at the PGA Merchandise Show, Jan. 28-30 in Orlando, FL. “This is an exciting year for us, because it validates the work we’ve done and the product we’ve created. What started as a small company in Seattle has grown into an internationally recognized brand,” said Jens Petersson, CEO of Cutter & Buck.

Dawgs Golf: Footwear maker hires sales representatives for across the U.S.

Glove It: Will introduce its new 2010 accessory line, which includes seven new prints and two new prints in the Nicole Miller line, at the PGA Merchandise Show.

Sun Mountain: Introduces its 2010 Monsoon jacket and pant, which offer guaranteed waterproof protection.

Dunning: Partners with Trendygolf.com and the sportswear brand’s Tour Slim Fit will be offered by the e-tailer.

Imperial Headwear: Announces it will attend the PGA Merchandise Show, Jan. 28-30. The company will feature its new Oxford Prep style prominently in its booth.

AHEAD: Apparel brand announces plans for an expanded presence at the PGA Merchandise Show, Jan. 28-30 in Orlando, FL.

Golf Town: Canadian golf retailer launches online gift guide in time for holiday shopping season.