Company employees Lindsay Knowlton and Josh Sullivan begin their Wear in the World journey to promote the brand’s apparel and footwear in the most extreme conditions. The first stage was in Death Valley, CA, and then it was off to Bolivia.
News
Divots launches new outerwear line
Apparel company adds a new range of lightweight wind garments to its 2010 spring collection. Branded as Div-Quip, the new line includes the Zephyr, a full-zip microfiber jacket, and the Breeze, a half-sleeve pullover wind shield.
Dawgs Golf creates new division
Company introduces Dawgs Golf, non-slip rubber and casual footwear line.
Just Fore You offers holiday special
Accessory maker offers its Silver Golf Ball & Tee Bangle Bracelet-and-Ring Set for a special price through Dec. 31.
Ecco backs PGA of America program
Ecco: Danish shoemaker pledges support of the PGA of America Golf Retirement Plus program. The announcement is the latest in a series of retailer support initiatives by Ecco.
New Pukka junior tour planned
Pukka Headwear: Announces an agreement with Golf Performance Institute of America to launch the 2010 Pukka Junior Tour. The tour, for junior players ages 7-19, will kick off with the first of 24 events on Jan. 9-10.
Lija’s Hipp makes Canadian top 100 for fifth year
Lija: Founder Linda Hipp listed in PROFIT: Your Guide to Business Success magazine’s PROFIT W100 ranking of Canada’s top women entrepreneurs.
Warden Breaks Out Wearing LoudMouth Pants, Shirt
LoudMouth Golf: Jeff Warden, wearing LoudMouth’s Shagadelic black pants and green golf shirt, made a hole-in-one on par-4 in Tahlequah, OK.
Lija’s The Sun Also Rises collection arrives
Lija: The Sun Also Rises collection is now available at country clubs, resorts and golf-specialty retailers throughout North America.
Lija's Hipp makes Canadian top 100 for fifth year
Lija: Founder Linda Hipp listed in PROFIT: Your Guide to Business Success magazine’s PROFIT W100 ranking of Canada’s top women entrepreneurs.
Lija's The Sun Also Rises collection arrives
Lija: The Sun Also Rises collection is now available at country clubs, resorts and golf-specialty retailers throughout North America.
Just Fore You gets PR boost
Just Fore You: The maker of golf-inspired jewelry will be featured as the Product of the Month throughout November on the “GolfTalk Live” radio show based out of Philadelphia, PA.
AHEAD broaden its lines
AHEAD: Adds new outerwear pieces in its men’s Authentics and Kate Lord lines.
Pukka ups for three years at PGA Show
Pukka Headwear: Signs a three-year agreement to exhibit at both the PGA Merchandise Show in Orlando, FL, and the PGA Fall Expo in Las Vegas, NV. The agreement begins with the 2010 season.
Ecco introduces sport-casual shoe
Ecco: Golf Street Premier hits the streets as a hybrid shoe for on and off the course. Golf Street Premier includes eccentric color pops of cactus green, fanta orange and chili red, along with metal-rivet accents. Ecco’s newest offering retails for $140.
New Adidas shoes feature PINs technology
PrideSports: Company’s proprietary Performance Insert System will serve as original equipment for Adidas’ Tour360 4.0 shoe.
Sunice hires 27 sales reps
Sunice: Outerwear brand hires 27 golf sales representatives. The team will help sell the 2010 Sunice outerwear collection, which includes the new Ultimate Jacket V2.
Sligo Wear offers new look for spring 2010
Sligo Wear announces its 2010 spring line, which offers a fresh new look, unique designs, color stories and fabrications. The line will be available at retail partners and directly thru Sligowear.com in March.
Apparel highlighted In Golfing Magazine’s holiday issue
Golfing Magazine will offer glimpse of 2010 apparel in its holiday issue.
LoudMouth has holiday spirit
LoudMouth Golf reports that its holiday specials are available online.
