News

Kate Lord introduces its spring 2010 line, which includes four new collections – Bubblegum, Sapphire, Eggplant and Black – that offer a selection of performance fabric polos with matching bottoms.

PrideSports announces that the company’s proprietary new ThinTech cleat design will be used as original equipment in Adidas Golf’s new TOUR360 4.0 golf shoe. PrideSports will also introduce an after-market version of the cleat.

Golfing Magazine will feature the newest golf footwear in its holiday issue.

TaylorMade-adidas Golf staffer Martin Laird wore Adidas Golf’s Tour360 4.0 shoe en route to winning the Justin Timberlake Shriners Hospitals for Children Open.

Page & Tuttle introduces its Free Swing inverse technology windshirt. The inverse construction promotes a full, unencumbered swing with no pulling under the arms, no bunching at the shoulders and it eliminates both waistband ride-up and pulling at the cuffs. The windshirt will not reach market until January.

Sun Mountain reports that its RainFlex long-sleeve pullover and pants were worn by the United States team during the Presidents Cup. Sun Mountain was the official outerwear provider for the victorious American squad.

AHEAD’s spring 2010 men’s Authentics apparel line offers new additions in the Eco-Friendly, Quick Dry Performance and Dri-Balance collections.

Sunice’s 2010 men’s outerwear collection is highlighted by its Ultimate Jacket V2. Each of the collection’s five categories offer a level of performance and weather protection features that allow golfers to choose the shell designed specifically to meet their particular needs.

Summit Golf Brands, parent company of Fairway & Greene, EP Pro and Zero Restriction, names Andy Bell as president of Fairway & Greene and Zero Restriction.

Golfing Magazine will offer glimpse of 2010 apparel in its holiday issue.

PrideSports announces that the company’s proprietary new ThinTech cleat design will be used as original equipment in Adidas Golf’s new TOUR360 4.0 golf shoe. PrideSports will also introduce an after-market version of the cleat.

Page & Tuttle introduces its Free Swing inverse technology windshirt. The inverse construction promotes a full, unencumbered swing with no pulling under the arms, no bunching at the shoulders and it eliminates both waistband ride-up and pulling at the cuffs. The windshirt will not reach market until January.

AHEAD’s spring 2010 men’s Authentics apparel line offers new additions in the Eco-Friendly, Quick Dry Performance and Dri-Balance collections.

Sunice’s 2010 men’s outerwear collection is highlighted by its Ultimate Jacket V2. Each of the collection’s five categories offer a level of performance and weather protection features that allow golfers to choose the shell designed specifically to meet their particular needs.

Adidas Eyewear launches its new 2010 men’s golf-specific sunglasses, the retego. The line was designed in collaboration with PGA Tour player Justin Rose and features a modern, athletic style.

Adidas Golf debuts its new Tour360 4.0 golf shoe at this week’s Justin Timberlake Shriners Hospitals for Children Open. The shoe brings golfers lower to the ground for improved overall balance, weight transfer, stability, power and consistency.

Pukka Headwear announces a licensing contract with the National Breast Cancer Foundation through its Caps for a Cause Program. The program enables courses and corporate partners to show their support by placing the signature pink ribbon on any Pukka cap.

Golf World and the Association of Golf Merchandisers partner to streamline the entry process for their two industry award programs – Golf World’s 100 Best Golf Shops and the AGM’s Front Nine Awards. Although both awards will share a common entry form, each program will continue to have its own set of judging criteria.

Imperial Headwear announces the hiring of Fran Boone as a golf sales representative for the territories of Kentucky and Tennessee.

Sligo Wear, maker of fashion-forward performance golf apparel, announces that its collection of apparel and accessories is now available at Golf Galaxy locations in the United States.